Brand Tone

Sophisticated & Appreciative, Established & Reputable, Nature-Connected & Serene, Welcoming & Community-Oriented

Brand Values

• •Celebration of Australian Art & Artists
• •Quality & Craftsmanship
• •Connection to Nature & Place
• •Cultural Enrichment & Experience
• •Artist Support & Ethical Practices
• •Community Engagement
• •Inclusivity

Best Practices

• •Emphasize Quality and Artistry: Always use language that reflects the high standard of the artwork and the skill of the artists. Avoid overly casual or slang terms.
• •Connect with Nature and Location: Weave in references to the gallery's unique bush setting and the influence of the Margaret River region's natural beauty when appropriate. This reinforces a key differentiator.
• •Be Informative and Appreciative: Provide context about the artists and their work. Share stories and inspirations where possible to deepen the audience's connection and understanding.
• •Maintain a Welcoming and Inclusive Voice: While sophisticated, ensure the language is approachable and inviting to all, from seasoned collectors to new art enthusiasts. Highlight community involvement and inclusivity.
• •Visual Consistency: Ensure that the tone of the copy is mirrored in the quality and style of the photography and visual elements used across all platforms. The visual and textual elements should work harmoniously to convey the brand's essence.

Social Perception

A premier art destination in the Margaret River region, known for its high-caliber and diverse collection of Australian art. A beautiful and tranquil place to visit, with its unique bush setting and sculpture garden enhancing the art viewing experience. A reputable and well-established gallery with knowledgeable and friendly staff. An important contributor to the local arts and culture scene.

Copy Examples

• •Immerse yourself in the vibrant spirit of Australian art. Yallingup Galleries, nestled in the heart of the Margaret River region, invites you to discover exceptional paintings, sculptures, and handcrafted treasures in a serene natural setting.
• •Experience the captivating new collection from [Artist Name]. Each piece tells a story, echoing the unique landscapes and light of Western Australia. Join us for our opening reception [Date] and meet the artist. #YallingupGalleries #AustralianArt #MargaretRiver #ArtExhibition #[ArtistName]
• •For over three decades, Yallingup Galleries has been a cherished destination for art lovers. We are dedicated to showcasing the finest contemporary Australian artists, fostering a connection between creator and collector, all within the inspiring beauty of our natural surroundings.
• •This stunning [medium] by [Artist Name], titled '[Artwork Title],' masterfully captures [describe the essence/subject/technique]. A testament to exceptional Australian artistry, this piece would bring a sense of [emotion/atmosphere] to any collection. Enquire for a private viewing.
• •Stay connected to the art you love. Subscribe to the Yallingup Galleries newsletter for exclusive insights into new arrivals, artist spotlights, and upcoming exhibitions. Be the first to know.