Brand Tone

Passionate, Informative, Value-Oriented, Confident, Approachable, Customer-Centric

Brand Values

• •Accessibility
• •Quality & Craftsmanship
• •Passion
• •Transparency
• •Customer Empowerment/Connection
• •Value

Best Practices

• •Always Revisit the "Why": Constantly refer back to the founding story and the core passion for fragrance and accessibility. This ensures the personal, heartfelt element remains.
• •Prioritize Transparency: Be open and honest about the "inspired by" nature, the high oil concentration, and how costs are managed (focus on scent over excessive packaging/marketing). This builds trust and reinforces the value proposition.
• •Educate and Empower: Continue to share knowledge about fragrances (scent families, longevity, application) to position Yakobi as a helpful authority, not just a seller. This aligns with the informative aspect of the brand.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," explain what that means for Yakobi (e.g., "45% oil concentration for richness and longevity," "premium ingredients," "small-batch production").
• •Maintain an Approachable, Inclusive Voice: Use welcoming language ("Welcome, Fragrance Lovers") and invite interaction. Emphasize that fragrance is a personal expression for everyone. Ensure copy is clear, avoiding overly technical jargon unless explained.

Social Perception

Good quality, long-lasting scents, and amazing price points. Genuine value for money, providing scents that are very close to the original inspirations without the high designer price tag. Building trust. Potency and longevity.

Copy Examples

• •Headline: Don't Just Wear a Fragrance. Experience It. Body: At Yakobi, we passionately craft luxurious scents inspired by your designer favorites, but with a difference you can smell *and* afford. Our secret? A remarkable 45% oil concentration for a richer, longer-lasting aroma that truly performs. Discover your next signature scent, made with love in Australia. Call to Action: Explore Our Collections.
• •Headline: Why Pay for the Label? Invest in the Scent. Body: We believe exquisite fragrances shouldn't cost the earth. Yakobi brings you scents inspired by iconic niche and designer perfumes, focusing on what truly matters: uncompromising quality and premium ingredients. Experience the Yakobi Way – affordable luxury, bottled. Call to Action: Learn About Our Process.
• •Headline: From Bali With Love, To Your Bottle. Body: Our journey began with a spark of passion in a Bali perfumery class. Today, Niki and James pour their hearts into every Yakobi fragrance, ensuring each bottle delivers an elevated scent experience. High concentration, exceptional quality, honestly priced. Call to Action: Read Our Story.
• •Headline: Tired of Fading Fragrances? Ours Lasts. Seriously. Body: We've gone above and beyond with up to 45% Extrait de Parfum concentration. That means a scent that stays with you, turning heads and inviting compliments all day long. Explore our powerful perfumes and find a Yakobi fragrance that speaks for you. Call to Action: Shop Powerful Perfumes.
• •Headline: Your Voice Shapes Our Vision. What Scent Inspires You? Body: At Yakobi, customer feedback isn't just heard, it's a key ingredient in our fragrance creation. We're obsessed with crafting scents you'll love, inspired by the world's best, and always with an eye on quality and accessibility. Try our 2ml samples and join the Yakobi journey! Call to Action: Discover Our Samples.