Brand Tone

Sophisticated & Artistic, Exclusive & Luxurious, Reverent & Story-Driven, Confident & Bold

Brand Values

• •Heritage & Legacy
• •Craftsmanship & Quality
• •Exclusivity & Individuality
• •Artistic Expression & Design
• •Meaning & Connection

Best Practices

• •Emphasize Storytelling: Continuously weave in the narratives of heritage, musical inspiration, and the founder's journey. Every piece has a story, not just a design.
• •Use Elevated Language: Maintain a sophisticated vocabulary that reflects luxury and artistry. Avoid overly casual slang or colloquialisms. Words like "meticulous," "homage," "legacy," "artisan," and "bespoke" fit well.
• •Highlight Exclusivity and Craftsmanship: Regularly mention the limited nature of collections, the Italian handcrafted quality, and the preciousness of the gemstone embellishments.
• •Maintain Visual & Verbal Synergy: Ensure that the copy complements the high-end, artistic imagery used in visual communications. The tone should feel cohesive across all platforms.
• •Speak to Aspiration and Individuality: Frame the product not just as eyewear, but as a means of expressing a unique identity and appreciating a deeper artistic and cultural connection. Focus on the "aura" and "personalized frame" the eyewear provides.

Social Perception

Emerging Luxury Player, Intriguing & Narrative-Rich, High-End & Exclusive, Artistically Credible, Culturally Aware

Copy Examples

• •Headline: Yagan Stone: Where Legacy is Worn. Body: "Each handcrafted frame is an heirloom in the making, a tribute to icons, and a testament to timeless artistry. Discover eyewear that carries more than just lenses—it carries a soul. #YaganStoneEyewear #LuxuryCrafted #WearYourLegacy"
• •Headline: The Dylan by Yagan Stone: An Ode in Onyx. Body: "Inspired by the legendary Bob Dylan, the 'DYLAN' frame is more than an accessory; it's a statement. Limited to 100 pieces worldwide, each pair features ethically sourced onyx, meticulously set in Italian acetate. Own a piece of reimagined history. #YaganDylan #LimitedEditionLuxury #GemstoneEyewear"
• •Headline: Crafted with Reverence. Designed for Distinction. Body: "Yagan Stone Eyewear merges ancestral strength with artistic vision. Experience the unique aura of gemstone-embellished frames, each telling a story of heritage and meticulous Italian craftsmanship. #ArtisanEyewear #EthicalLuxury #TimelessDesign"
• •Headline: Beyond Sight: A Vision of Heritage. Body: "Our founder, Kwame Morris, infuses each Yagan Stone creation with a profound respect for musical genius and enduring style. Featuring a subtle braille tribute in onyx, these are frames with a deeper connection. #InspiredByIcons #MeaningfulLuxury #YaganStone"
• •Headline: Exclusivity, Etched in Stone. Body: "Experience the pinnacle of eyewear luxury. Yagan Stone frames are handcrafted in Italy, adorned with unique gemstones, and produced in strictly limited quantities. For those who seek the exceptional. #LuxuryEyewear #HandcraftedInItaly #UniqueGemstones"