Brand Tone

Empowering, Community-Focused, Sustainable & Conscious, Friendly & Accessible, Trustworthy & Secure, Positive & Encouraging

Brand Values

• •Sustainability
• •Empowerment
• •Community
• •Affordability & Accessibility
• •Trust & Safety
• •Innovation
• •Simplicity & Convenience

Best Practices

• •Speak Your Community's Language: Use empowering, positive, and inclusive language that resonates with both buyers and sellers. Highlight user stories and testimonials.
• •Champion Sustainability in Every Message: Consistently weave in the benefits of circular fashion, reducing waste, and making conscious choices. This reinforces your core value.
• •Emphasize Trust and Simplicity: Clearly communicate the security features of the platform and how easy it is to buy and sell. Use straightforward, jargon-free language.
• •Inspire Action and Engagement: Encourage users to open shops, list items, browse for treasures, and share their Yaga experiences. Use clear calls-to-action.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of your copy aligns with your visual branding across all platforms (website, app, social media). Use a friendly, approachable, and encouraging voice consistently.

Social Perception

Yaga is widely perceived as a positive force in promoting sustainable fashion and providing economic opportunities. It's seen as a leader in the pre-loved fashion movement in its operating regions. Generally viewed as a legitimate and safe platform for buying and selling second-hand goods. The escrow payment system is a key factor in this trust. Many users find the app and website easy to navigate. The increasing number of users and items sold points to a growing and active community. Sellers appreciate it as a way to make extra money from items they no longer use. Buyers and sellers are often motivated by the environmental benefits of participating in the circular economy.

Copy Examples

• •Headline: Your Closet's Next Adventure Awaits! Body: Give your pre-loved clothes a new story and earn cash doing it. Join the Yaga community and sell sustainably today! #YagaRevolution #SellPreloved
• •Headline: Shop Smart. Live Sustainably. Love Yaga. Body: Discover unique fashion finds at prices that make you smile. With Yaga, you’re not just buying clothes, you’re making a difference. Safe, simple, and stylish. #SustainableStyle #YagaFinds
• •Headline: Turn Your Wardrobe into Wins! Body: That dress you wore once? Those jeans that aren't quite you anymore? They’re treasures waiting for a new home. Open your Yaga shop in minutes and start earning. We make it easy and secure! #PassionToProfit #YagaSeller
• •Headline: Join the Movement: Pre-Loved is Re-Loved. Body: Be part of a community that values sustainability and style. Buying and selling on Yaga reduces fashion waste and supports local sellers. What’s not to love? #CircularFashion #CommunityLove
• •Headline: Declutter. Discover. Delight. Body: Experience the joy of finding unique pre-loved pieces or the satisfaction of giving your clothes a second life. Yaga is your trusted marketplace for feel-good fashion. #ShopYaga #EcoFashion