Brand Tone

Joyful, Creative, and Mindful

Brand Values

• •Individuality and Self-Expression
• •Joy and Positivity
• •Quality and Craftsmanship
• •Sustainability

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy with the core emotions of joy, color, and self-expression. Then, support it with the details of your values, such as the made-to-order process and design inspiration.
• •Use a "You-Centric" Voice: Frame your copy around the customer. Instead of "We make colorful cushions," use "You can personalize your home with colour." This makes the brand feel more personal and focused on the customer's benefit.
• •Tell the Story Behind the Design: For collections named after places like "Mumbai" and "Ubud," use copywriting to briefly explain the inspiration. This adds depth and reinforces the brand's creative and travel-inspired values.
• •Emphasize Mindful Production: Always mention the "made to order" model in relevant places (product pages, about page, checkout). Frame it as a positive choice for the planet and for the customer, who receives a product created specifically for them.
• •Maintain Visual and Textual Harmony: Ensure the bright, vibrant, and happy tone of the copy is always matched by high-quality, colorful, and joyful product photography and website design. Consistency across all elements is key to building a strong brand identity.

Social Perception

Due to the near-total absence of reviews, forum discussions, or social media engagement, the social perception of Yaddi Studio is currently a blank slate. The brand is largely unknown to the general public. This presents both a challenge and an opportunity. The challenge is the lack of social proof and word-of-mouth marketing. The opportunity is the ability to carefully shape its public image from the ground up without having to overcome pre-existing negative perceptions.

Copy Examples

• •Website Banner: Don't Just Decorate. Express. Our made-to-order cushions and totes are designed to fill your space with color, joy, and personality.
• •Product Description (for the "Ubud Cushion"): Inspired by the vibrant energy of Bali, the Ubud Cushion is more than just a soft place to land. It's a daily dose of sunshine, designed to spark joy and bring your room to life. Each cushion is made to order, just for you, because we believe in creating beautiful things, thoughtfully.
• •"About Us" Page Snippet: At Yaddi Studio, we have one simple belief: color can change how you feel. That's why we create pieces inspired by the vibrant corners of the world—from Mumbai to Zaanse Schans. We're for anyone looking to escape the beige and express their individuality.
• •Social Media Post (Instagram/Pinterest): Your everyday tote, but with a little more soul. Our Zebra, Zebras, Unicorn tote is designed for those who aren’t afraid to stand out. Handcrafted to order to reduce waste and maximize joy. #YaddiStudio #ExpressYourself #ColorfulLiving #SustainableStyle
• •Email Marketing Headline: Inside: Your Home's New Feel-Good Factor.