Brand Tone

Sophisticated & Artistic, Understated & Confident, Mindful & Considered, Authentic & Heritage-Rich, Ageless & Inclusive

Brand Values

• •Timelessness over Trends
• •Comfort & Quality
• •Craftsmanship & Detail
• •Individuality & Self-Expression
• •Japanese Aesthetics & Heritage
• •Understated Luxury
• •Sustainability (emerging)

Best Practices

• •Emphasize Craftsmanship and Detail: Consistently highlight the signature pintucks, the quality of natural fabrics (cotton, linen, silk), the garment-dyeing process, and the Japanese design influence. Use descriptive words that evoke texture, artistry, and meticulous care.
• •Maintain an Elegant and Refined Vocabulary: Use sophisticated language that appeals to an educated and discerning audience. Avoid overly casual slang or overly aggressive sales tactics. Focus on words like "considered," "timeless," "understated," "artistry," "silhouette," and "heritage."
• •Tell the Story: Weave in elements of the brand's rich history—its Tokyo origins in 1977, the founders' vision, and the evolution of its design philosophy. This adds depth and authenticity.
• •Focus on Timelessness and Agelessness: Stress that the designs are not tied to fleeting trends but are meant to be lasting additions to a wardrobe, suitable for individuals of any age who appreciate quality and unique style.
• •Visual and Textual Harmony: Ensure the copy complements the minimalist, artistic, and high-quality imagery used on the website and social media. The tone of the text should match the aesthetic of the visuals for a cohesive brand experience.

Social Perception

High-Quality Niche Brand, Artistic and Intellectual Appeal, Comfortable Elegance, Investment Pieces, Loyal Customer Base

Copy Examples

• •Headline: The Eloquence of Texture. The Poetry of Pintucks. Body: Discover Yaccomaricard. Each piece, a dialogue between traditional Japanese artistry and contemporary silhouette. Crafted from the finest natural fabrics for a comfort that feels like a second skin, and designed to journey with you, beyond seasons and trends. Experience the art of dressing, redefined. Call to Action: Explore the Collection.
• •Headline: Beyond the Ephemeral. Clothing as a Canvas for Life. Body: In a world of fleeting fashions, Yaccomaricard offers a sanctuary of enduring style. Our signature pintucks, meticulously hand-placed, transform luxurious cottons and linens into wearable art. Embrace the quiet confidence of pieces designed not just to be worn, but to be lived in. Call to Action: Find Your Timeless Piece.
• •Headline: The Gentle Art of 'Off-Body' Dressing. Body: Experience the unique freedom of Yaccomaricard’s considered silhouettes. Designed in Tokyo, our garments honour the space between fabric and body, creating an elegant drape that moves with grace and ease. It’s more than a fit; it’s a feeling of understated luxury. Call to Action: Discover Comfort & Style.
• •Headline: Rooted in Heritage. Designed for Today. Worn Forever. Body: Since 1977, Yaccomaricard has blended Japanese design principles with a passion for quality craftsmanship. Our garment-dyed natural fabrics and distinctive pintuck details tell a story of dedication and artistry, creating pieces that are as individual as you are. Call to Action: Learn Our Story. Shop with Intention.
• •Headline: A Whisper of Elegance. A Statement of Intent. Body: Yaccomaricard is for those who appreciate the nuance of design and the integrity of materials. Our collections are an invitation to embrace a slower, more mindful approach to fashion, where each garment is crafted to be cherished. Call to Action: Curate Your Wardrobe.