Brand Tone

Professional, Aspirational, and Caring

Brand Values

• •Uncompromising Quality and Efficacy
• •Fusion of Nature and Technology
• •Holistic, Customer-Centric Beauty

Best Practices

• •Always Blend Science with Elegance: In every piece of copy, balance professional, technical terms (e.g., 'high-end R&D,' 'moisture barrier') with aspirational, elegant language ('radiates from within,' 'holistic beauty'). This reinforces the brand's dual identity.
• •Emphasize the 'Why,' Not Just the 'What': Instead of just stating a product contains natural ingredients, explain why that matters. Connect it back to the brand's values of quality, Japanese heritage, and creating genuine well-being.
• •Speak Directly to the Customer's Problem: Use a caring and empathetic tone to show you understand their specific needs (e.g., 'Tired of the Hong Kong humidity affecting your skin?'). This builds a stronger connection than generic statements.
• •Maintain a Consistent Lexicon: Create a list of core brand words and phrases—such as 'Classic Japanese Formula,' 'Natural Raw Materials,' 'Inner Beauty,' 'Strictest Standards,' and 'Creating the Possibility of Beauty'—and use them consistently across all platforms.
• •Let Quality Be the Proof: Leverage third-party validation like the 'ESTHE SELECTION 2023' award in your copy where appropriate. It serves as a powerful, objective testament to the brand's commitment to excellence and distinguishes it from competitors.

Social Perception

Perceived as a premium, specialized skincare brand. Positioned mid-to-high end, it gains credibility through strategic partnerships but shows limited widespread independent customer reviews, indicating a niche market presence with modest social media engagement.

Copy Examples

• •Beyond simple hydration, discover skin that radiates from within. Our Hyaluronic Acid Moisturizing Mask is crafted from a classic Japanese formula, using nature's most effective ingredients to strengthen your skin's moisture barrier. Experience a beauty that is more than skin deep. #Yabaoy #JapaneseSkincare #HolisticBeauty #HyaluronicAcid
• •Soothe, Repair, and Restore: The Ultimate Post-Procedure Care. Address the specific needs of post-hair removal skin with Yabaoy's targeted Body Lotion. Formulated by our high-end R&D team, this lotion provides instant relief from dryness and itching while actively repairing the skin barrier. Our commitment to the strictest standards ensures your skin remains comfortable, healthy, and resilient. Embrace flawless skin with confidence.
• •A New Possibility for Beauty: A Gift For You Dear [Customer Name], as part of the Yabaoy family, we want to thank you for embracing a deeper form of beauty. We invite you to explore our latest innovation...
• •The Japanese Secret to Inner & Outer Radiance. Tired of skincare that only treats the surface? 妍.ボーヨン Yabaoy blends time-honored Japanese beauty wisdom with advanced technology. Our formulas, made with unique natural ingredients, are designed for the discerning Hong Kong customer. Discover the art of holistic beauty. Awarded Gold in the 2023 Esthe Selection. Shop now.
• •More Than a Trend: The Science Behind Natural Ingredients in Japanese Skincare. At Yabaoy, we believe nature provides the foundation for true beauty. But how do these ingredients work? This week, we delve into the science behind the classic botanicals used in our formulas...