Brand Tone

Energetic & Enthusiastic, Friendly & Approachable, Health-Conscious & Informative, Playful & Modern, Authentic & Passionate

Brand Values

• •Health & Wellness
• •Flavor & Enjoyment
• •Quality & Transparency
• •Community & Connection
• •Innovation & Improvement

Best Practices

• •Stay Upbeat and Positive: Use enthusiastic language, exclamation points where appropriate, and focus on the joy and benefits of the product. Avoid negative framing or overly critical comparisons.
• •Emphasize Flavor and Health Equally: Don't let the health messaging overshadow the deliciousness, and vice-versa. Continuously weave both aspects into your copy to appeal to both needs. For example, "Taste the thrill, feel the fuel!"
• •Use Relatable and Simple Language: Avoid overly technical health jargon. Explain benefits in a way that's easy to understand and connects with everyday life and goals. Keep sentences relatively short and punchy, especially for social media.
• •Incorporate Emojis and Modern Slang (Appropriately): Especially on platforms like Instagram and TikTok, using relevant emojis and contemporary (but not overly niche or fleeting) slang can enhance the friendly, modern, and energetic feel. Always ensure it aligns with the specific message and platform.
• •Engage with Your Community's Voice: Pay attention to how your customers talk about your product in reviews and social media comments. Reflecting their language and enthusiasm (authentically) can make your brand feel more connected and relatable. Encourage interaction by asking questions and inviting them to share their experiences.

Social Perception

A Go-To Healthy Snack, Tasty & Satisfying, Trustworthy, Innovative, Youthful and Modern

Copy Examples

• •Instagram Post (Image: Person happily eating BitesOG puffs after a workout): Crushed that workout? 💪 Now CRUNCH your recovery! ✨ BitesOG Protein Puffs are packed with the good stuff to refuel your gains without skimping on insane flavor. Go on, you earned this deliciousness! 😉 #BitesOG #ProteinPacked #PostWorkoutSnack #KetoFriendly #TasteTheGoodness
• •Facebook Ad (Targeting: Individuals interested in Keto and Healthy Eating): Tired of boring keto snacks? 😒 So were we! That's why we created BitesOG Protein Puffs – seriously flavorful, unbelievably crunchy, and 100% keto-approved. Say goodbye to snack-rifice and hello to pure, guilt-free joy! Click to discover your new favorite! 👉 [Link] #BitesOGFoods #KetoSnacks #HealthyEating #FlavorExplosion #LowCarbHighProtein
• •TikTok Video Caption (Video: Quick, fun recipe using the puffs as a salad topper): Level up your salad game! 🥗✨ Add some BitesOG crunch for that protein PUNCH! 💥 So good, so easy, sooooo satisfying. What are you topping with YOUR BitesOG? #BitesOG #HealthyHacks #SaladGoals #ProteinPuffs #SnackAttack #EasyRecipes
• •Website Homepage Headline: Finally! Healthy Snacking That Actually Tastes AMAZING. Dive into BitesOG Protein Puffs – Flavor Packed, Protein Rich, and Zero Guilt. Ready to snack happy?
• •Email Newsletter Snippet (Promoting a new flavor or bundle): Get Ready to Get Hooked! 👋 We're so excited to share [New Flavor/Bundle] with our amazing BitesOG family! We've packed even MORE deliciousness and protein power into every bite, because you deserve snacks that make you feel great AND taste incredible. Fuel your fun the BitesOG way! Shop Now: [Link]