Brand Tone

Empowering, Supportive, Professional, Knowledgeable, Passionate, Purpose-Driven, Community-Oriented, Inclusive, Aspirational, Quality-Focused

Brand Values

• •Representation & Empowerment
• •Quality & Eminence
• •Accuracy & Transparency
• •Community Building
• •Integrity & Professionalism
• •Cultural Significance

Best Practices

• •Always Circle Back to the Mission: Ensure that copy, whether for social media, website, or ads, reflects the core mission of empowering and promoting black-owned wine and spirits brands. Every message should echo this purpose.
• •Use Empowering and Uplifting Language: Words like "elevate," "champion," "celebrate," "discover," "unforgettable," and "potential" reinforce a positive and supportive tone.
• •Maintain Professionalism and Authority: While passionate, ensure the language also conveys expertise, quality, and knowledge of the wine and spirits industry, as well as marketing and business development.
• •Highlight Community and Connection: Emphasize the experience, the stories behind the brands, and the community being built. Use inclusive language that invites participation and engagement.
• •Be Consistent Across All Platforms: Whether it's a Facebook post, an Instagram caption, or website content, the tone should be unmistakably Sip NYC – passionate, professional, and dedicated to their unique value proposition.

Social Perception

Likely perceived positively by those who support black-owned businesses and advocate for diversity and inclusion in the industry. Clients would likely perceive them as a dedicated partner focused on their growth and visibility. Attendees of their events would perceive them as curators of unique and culturally rich experiences. The broader wine and spirits community in NYC may see them as a niche but important player contributing to the diversity of the market.

Copy Examples

• •Headline: Elevating Excellence: Sip NYC - Championing Black-Owned Wine & Spirits. Body: We're dedicated to shining a spotlight on the exceptional quality and rich stories behind black-owned brands. Discover your next favorite. #SipNYC #BlackOwnedWine #DrinkExcellence
• •Headline: Beyond the Bottle: Experience the Movement. Body: Join Sip NYC at our next curated event, where passion, culture, and exceptional wines and spirits converge. We're not just marketing brands; we're building a legacy. #SipNYCEvents #WineCulture #SupportBlackBusinesses
• •Headline: Your Brand. Our Mission. Uncork Your Potential. Body: Sip NYC offers expert marketing and business development to catapult black-owned wine and spirits brands to the forefront. Let's write your success story, together. #BrandElevation #MarketingExperts #SipNYCSuccess
• •Headline: Taste the Authenticity. Celebrate the Craft. Body: At Sip NYC, we connect you with the authentic taste and craftsmanship of black-owned vineyards and distilleries. Explore a world of value, quality, and eminence. #DiverseSips #QualitySpirits #NYCWineScene
• •Headline: More Than Marketing. It's a Statement. Body: Choosing Sip NYC means investing in a more inclusive and vibrant wine and spirits industry. We stand firm in our mission to represent and uplift. #PurposeDriven #SipProud #WineAndSpirits