Brand Tone

Confident, empowering, aspirational, glamorous, playful, and unapologetic.

Brand Values

• •Self-Confidence and Empowerment
• •Unapologetic Self-Expression
• •Individuality
• •Luxe and Glamour
• •Inclusivity (specifically for 'tall girls')

Best Practices

• •Frame 'bratty' as a positive trait of empowerment and self-assuredness.
• •Use Empowering and Aspirational Language: Words and phrases should uplift and inspire the target audience to feel like the 'main character' and to set their own standards.
• •Highlight Exclusivity and Trendiness: Use terms like 'limited drop,' 'exclusive access,' 'VIP,' and reference current trends (where appropriate) to create a sense of urgency and desirability.
• •Maintain a Glamorous Undertone: Even when playful or bold, the language should always hint at a 'luxe,' high-quality, and stylish aesthetic.
• •Consistently use relevant hashtags such as #BrattyLuxe, #MainCharacterEnergy, etc.

Social Perception

A trendy, glamorous brand associated with self-confidence, empowerment, and inclusivity, particularly among 'tall girls,' with a cult-like following eager for product drops and exclusive access.

Copy Examples

• •Be Luxe.
• •#BrattyLuxe #MainCharacterEnergy #SorryNotSorry
• •#BrattyLuxe #LuxeLoungewear #TallGirlApproved
• •XOXO, Bratty Luxe.
• •#BrattyLuxe #BabyTee #StatementTee