Brand Tone

Trendy, Customer-focused, Service-oriented

Brand Values

• •Affordability/Value
• •Style/Class
• •Accessibility
• •Global Sourcing/Efficiency

Best Practices

• •Maintain Clarity and Transparency: Ensure copy regarding product details, materials, shipping, and returns is clear, honest, and straightforward to build trust.
• •Highlight the 'Dress With Class - For Less' Value Proposition: Consistently emphasize the combination of style and affordability in all communications.
• •Showcase Versatility: Display a wide range of styles and options to appeal to a broad audience.
• •Incorporate User-Generated Content: Feature customer photos and reviews to build social proof and showcase the brand's accessibility.
• •Create a Sense of Urgency: Use limited-time offers and promotions to encourage immediate purchases.

Social Perception

Mixed to moderately positive regarding legitimacy, potentially perceived as a good value for money.

Copy Examples

• •Dress With Class - For Less.
• •Elevate your style without breaking the bank.
• •Discover the latest trends at affordable prices.
• •Your go-to destination for chic, budget-friendly fashion.
• •Style shouldn't be a luxury. Shop our curated collection today.