Brand Tone

Elegant, Feminine, Artistic, Creative, Gentle, Inspirational, Customer-centric, and Caring.

Brand Values

• •Elegance & Femininity
• •Technology & Creativity
• •Sustainability
• •Transparency & Ethics
• •Customer Focus
• •Quality Craftsmanship
• •Individuality & Self-Expression

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Elegant, Artistic, Gentle, Inspirational, Caring). For each adjective, list "Do's" (e.g., "Use evocative and slightly poetic language") and "Don'ts" (e.g., "Avoid overly casual slang or aggressive sales tactics"). This serves as a quick reference for anyone creating content.
• •Understand Your "Nàng" (Muse/Customer): Always write with your target audience in mind – the art-loving, sophisticated woman who values individuality and quality. Use language that resonates with her aspirations and aesthetic preferences. The term "Nàng" itself sets a specific, respectful, and slightly poetic tone.
• •Emphasize "Pull Production" and Craftsmanship Storytelling: Weave the brand's commitment to sustainable, "made-when-loved" production and meticulous craftsmanship into product descriptions, social media posts, and "About Us" narratives. This reinforces key values and differentiates the brand.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns seamlessly with the visual presentation. If the imagery is soft, elegant, and artistic, the language should mirror that. Avoid jarring contrasts between how the brand looks and how it speaks.
• •Consistent Cross-Platform Language (with Nuances): While the core tone should remain consistent, adapt the specific expression to the platform. For instance, Instagram might allow for more poetic and concise captions, while a blog post or "About Us" page can delve deeper into the brand's philosophy with slightly more descriptive language. TikTok's tone can be a bit more playful and direct while still aligning with the overarching elegance. Always reflect the core values of elegance, artistry, and mindful creation.

Social Perception

Khue House appears to be perceived as a notable local fashion brand in Vietnam, particularly for those seeking feminine and artistic designs. The emphasis on "Pull Production" and quality craftsmanship likely resonates positively with customers conscious of sustainable practices and product value. The brand's aesthetic is consistent across platforms, which helps in building a clear image. The use of Vietnamese language primarily indicates a strong focus on the local market.

Copy Examples

• •Instagram Post (Image: Model in a flowing Khue House dress in a natural setting): Caption (VN): Trong veo như sớm mai, dịu dàng như một áng mây. Khám phá vẻ đẹp tiềm ẩn cùng thiết kế mới nhất từ KHUE HOUSE, nơi mỗi đường kim mũi chỉ đều chở đầy sự trân quý. #KhueHouse #ThoiTrangThietKe #VeDepTinhTe #ThoiTrangBenVung. Caption (EN Translation): As clear as the morning, as gentle as a cloud. Discover hidden beauty with the latest design from KHUE HOUSE, where every stitch carries precious care. #KhueHouse #DesignerFashion #ExquisiteBeauty #SustainableFashion. Rationale: Evokes elegance, femininity, and quality craftsmanship with a gentle, poetic tone. Highlights sustainability.
• •Facebook Ad (Carousel of different outfits): Headline (VN): KHUE HOUSE: Đánh Thức Nàng Thơ Trong Bạn. Headline (EN Translation): KHUE HOUSE: Awaken the Muse Within You. Body (VN): Mỗi thiết kế tại KHUE HOUSE không chỉ là trang phục, mà là một câu chuyện về sự thanh lịch và phong cách riêng. Chúng tôi tin vào thời trang bền vững, tạo ra những sản phẩm độc đáo chỉ dành cho bạn. Hãy để KHUE HOUSE cùng bạn tỏa sáng! Mua sắm ngay!. Body (EN Translation): Each design at KHUE HOUSE is not just clothing, but a story of elegance and personal style. We believe in sustainable fashion, creating unique products just for you. Let KHUE HOUSE help you shine! Shop now!. Rationale: Inspiring, customer-centric, emphasizes uniqueness, elegance, and sustainability. Clear call to action.
• •TikTok Video Script (Short video showing the design/sewing process, then a model wearing the final piece): Voiceover/Text Overlay (VN): Từ bản vẽ đến khoảnh khắc nàng thơ. ✨ Tại KHUE HOUSE, mỗi thiết kế đều là tâm huyết, được tạo nên để bạn là duy nhất. Thời trang chậm, cho vẻ đẹp bền lâu. #KhueHouse #SangTao #ChatLuong #MadeInVietnam. Voiceover/Text Overlay (EN Translation): From sketch to a muse's moment. ✨ At KHUE HOUSE, every design is a passion, created for you to be unique. Slow fashion, for lasting beauty. #KhueHouse #Creative #Quality #MadeInVietnam. Rationale: Highlights creativity, quality, and the value of "slow," sustainable fashion. Connects with the artistic and individualistic values.
• •Website Banner (Homepage): Text (VN): KHUE HOUSE: Nơi Nghệ Thuật Gặp Gỡ Thời Trang. Thiết Kế Thanh Lịch, Dành Riêng Cho Nàng. Text (EN Translation): KHUE HOUSE: Where Art Meets Fashion. Elegant Designs, Exclusively for Her. Rationale: Positions the brand at the intersection of art and fashion, emphasizing elegance and exclusivity.
• •Email Newsletter Snippet (New Collection Launch): Subject (VN): BST Mới Ra Mắt: Cảm Hứng Từ Vẻ Đẹp Bất Tận | KHUE HOUSE. Subject (EN Translation): New Collection Launch: Inspired by Endless Beauty | KHUE HOUSE. Body Snippet (VN): Chào Nàng, KHUE HOUSE mời Nàng khám phá những thiết kế mới nhất, nơi sự nữ tính và nét thanh lịch được tôn vinh. Với cam kết về chất lượng và sản xuất có ý thức, mỗi lựa chọn của Nàng đều góp phần vào một tương lai thời trang bền vững hơn.... Body Snippet (EN Translation): Hello [Her/Muse], KHUE HOUSE invites you to discover our latest designs, where femininity and elegance are celebrated. With our commitment to quality and conscious production, every choice you make contributes to a more sustainable fashion future.... Rationale: Gentle, inviting tone. Reinforces core values of femininity, elegance, quality, and sustainability.