Brand Tone

Accessible and Inclusive, Solution-Oriented, Modern and Trend-Conscious, Focused on Value and Convenience, Friendly and Welcoming

Brand Values

• •Innovation
• •Quality
• •Style
• •Customer Convenience
• •Adding Value
• •Security

Best Practices

• •Highlight Solutions and Benefits, Not Just Features: Instead of just listing what a product does, explain how it improves the customer's life or solves a problem (e.g., "find solutions to live better").
• •Maintain a Positive and Welcoming Language: Use inviting words and phrases like "Welcome," "discover," "transform," "enjoy," and "value" consistently.
• •Emphasize Convenience and Value: Regularly remind customers about practical benefits like free shipping, easy payments, and the value they get from the products and the shopping experience.
• •Stay Updated and Fresh: Reflect the brand's commitment to "latest trends" and "innovation" by using current language and highlighting new arrivals or innovative aspects of products.
• •Reinforce Security and Trust: Reassure customers about secure transactions (SSL protection) and reliable policies (shipping, privacy, returns).

Social Perception

A modern, innovative, and reliable e-commerce platform that offers convenience and value to its customers by providing solutions that improve their daily lives.

Copy Examples

• •Venza | Everything you need in one place.
• •Welcome to Venza, Welcome to our community!
• •Here at Venza, you find more than products — you find solutions to live better.
• •Comfort and Innovation for your Day-to-Day.
• •Free Shipping throughout Brazil. Installment in up to 2x without interest. 3% discount on PIX payment. SSL protected store.