Brand Tone

Promotional and Value-Oriented, Accessible and Direct, Trust-Seeking, Potentially Informal (on Social Media)

Brand Values

• •Value for Money/Affordability
• •Accessibility
• •Customer Service
• •Security and Trust
• •Privacy

Best Practices

• •Always Emphasize Value
• •Use Clear and Direct Language
• •Maintain a Sense of Urgency (where appropriate)
• •Be Trustworthy and Transparent
• •Adapt to the Platform, but Keep Core Values

Social Perception

The perception is likely shaped by customers' experiences with product quality, delivery times, and customer service responsiveness, especially in relation to the prices offered. The 'Selo do Reclame Aqui' is a significant factor in Brazil. A positive rating there would build considerable trust, while a negative one would be a major detractor. Engagement on social media (comments, shares, user-generated content) will reflect how customers feel about the brand. Positive comments will focus on good deals and service, while negative ones might highlight issues with products, shipping, or support. However, the brand is actively trying to project an image of a legitimate and customer-focused discount retailer.

Copy Examples

• •🔥 DON'T MISS OUT! 🔥 Up to 70% OFF EVERYTHING! Your RedeScontos BIGGEST sale of the year is HERE!
• •Upgrade Your Life, Not Your Budget! ✨ Get the new [Product Name] with an exclusive launch discount, only at Loja RedeScontos. Shop smart, live better! #TechDeals #RedeScontos
• •Your Weekly Dose of WOW Deals is Here! Inside: Unbeatable prices at Loja RedeScontos!
• •Swipe Up & Save BIG! 💸 Limited stock on our bestsellers. What are you waiting for? Loja RedeScontos - Your #1 for discounts!
• •At Loja RedeScontos, we believe you shouldn't have to break the bank to get what you love. We're your trusted source for amazing products at prices that make you smile. Happy shopping!