Brand Tone

Nostalgic, Authentic, Community-focused, Friendly, Youthful, Entrepreneurial, Passionate, Sincere, Bilingual, and Inclusive

Brand Values

• •Authenticity: Delivering genuine Hong Kong street food flavors and cultural experiences.
• •Community: Building a sense of home and connection for the Hong Kong community in the UK, and sharing their culture with a wider audience.
• •Nostalgia: Evoking cherished memories of Hong Kong through food.
• •Quality and Freshness: Adhering to food safety standards, cooking fresh, and avoiding preservatives.
• •Passion and Dedication: A heartfelt commitment to their culinary heritage and sharing it with others.
• •Customer Connection: Valuing feedback and interaction with their customers.

Best Practices

• •Embrace Nostalgia: Use evocative language that transports people to Hong Kong. Refer to specific dishes, cultural moments, or the feeling of "home."
• •Maintain a Friendly, Conversational Voice: Address your audience directly (e.g., "Hey [City Name]!", "We love hearing from you!"). Use welcoming and approachable language.
• •Highlight Authenticity and Tradition: Emphasize the genuine Hong Kong recipes, ingredients (where appropriate), and cultural significance of your food. Use phrases like "authentic," "traditional," "taste of home."
• •Be Bilingual (Strategically): Continue using both English and Cantonese in your communications where appropriate (e.g., social media, website). This reinforces your connection to the Hong Kong community and your brand's origin.
• •Show Your Passion and Story: Let the founders' personal journey and passion for their culture shine through. Share snippets of your story and what drives the business. This builds an emotional connection.

Social Perception

Positive Community Connector, Cultural Ambassador, Youthful Entrepreneurs, Trusted Vendor

Copy Examples

• •Hey Reading! 👋 Get ready for a taste of home! 🇭🇰 Hey Flash is rolling into [Market Name] this Saturday with all your favourite Hong Kong street eats. From crispy bubble waffles to saucy curry fish balls – we’re bringing the authentic flavours you’ve been missing. Come say hi and share your cravings! #HeyFlash #HKStreetFoodUK #TasteOfHongKong #ReadingEats #SupportLocalUK
• •🏮 Dragon Boat Festival is coming! 🏮 Savour the tradition with our handmade Zongzi, crafted with love and the authentic taste of Hong Kong. Limited stock – pre-order yours today and bring home a piece of the celebration! #HeyFlashFestivals #HandmadeZongzi #HKTraditions
• •Weekend plans? How about a Hong Kong feast delivered to your door? 🛵💨 Hey Flash brings the vibrant flavours of HK street food right to [Delivery Area]. Cash on delivery. Check our menu and let us bring the comfort home! #HeyFlashDelivers #HongKongFoodAtHome #UKFoodie #WeekendTreat
• •Your daily cuppa, the Hong Kong way! ☕🇭🇰 Our Hey Flash Signature Hong Kong Milk Tea Powder lets you brew that iconic, silky smooth 'lai cha' anytime. Made with a secret blend for that authentic tea restaurant taste. Just add hot water & evaporated milk, and you’re back on the streets of Mong Kok! #HKMilkTea #HeyFlashAtHome #AuthenticFlavours # 香港奶茶
• •More than just food, Hey Flash is a taste of home. 🇭🇰 Founded by two Hong Kongers missing those vibrant street snacks, we’re here to share our passion and authentic flavours with you. From bustling markets to your doorstep, come join our community! #HeyFlashStory #HKFoodLove #BridgingWorlds