Brand Tone

Empathetic & Compassionate, Inspirational & Hopeful, Authentic & Vulnerable, Supportive & Gentle, Faith-Based

Brand Values

• •Resilience
• •Faith
• •Authenticity
• •Empathy
• •Hope
• •Support

Best Practices

• •Embrace Vulnerability Authentically: Continue to share personal experiences and struggles honestly. This builds trust and relatability, which are central to the brand. Avoid over-polishing stories to the point where they lose their raw, human element.
• •Speak Directly to Your Audience's Pain Points (with Empathy): Acknowledge the specific challenges your audience faces (e.g., medical gaslighting, daily pain, fatigue, emotional toll). Use "you" and "we" to foster a sense of connection and shared experience.
• •Infuse Hope and Faith Naturally: Weave in messages of hope, resilience, and faith in a way that feels genuine and integrated, not forced. For instance, share how faith has personally helped in specific situations.
• •Maintain a Gentle and Supportive Language: Avoid overly aggressive marketing language or calls to action that feel demanding. The tone should always feel like a supportive friend or mentor offering guidance and encouragement. Use words that convey warmth, understanding, and patience.
• •Create a "Voice Guide" Snippet: Develop a short internal guide with keywords and phrases that align with the brand (e.g., "hope," "faith," "resilience," "gentle," "understand," "journey," "not alone") and those to avoid (e.g., "cure" (unless medically accurate and appropriate), "just think positive" (oversimplifying), overly clinical or detached language). This helps ensure consistency, especially if others ever contribute content.

Social Perception

A source of comfort and validation for individuals with chronic or invisible illnesses. Readers often express feeling "seen" and understood. Inspirational and encouraging, particularly for those who share her faith or are seeking a message of hope. Authentic and relatable due to Val's willingness to share her personal journey. A niche voice speaking to a specific community (those affected by chronic illness, often with a faith perspective). The brand is likely seen as a personal one, closely tied to Val herself, rather than a larger, impersonal organization.

Copy Examples

• •Navigating life with a chronic illness can feel isolating, but you're not alone. At Val's Views, I share my journey of finding hope, strength through faith, and joy in the everyday, to help you do the same. Let's walk this path together.
• •Feeling like no one understands what you're going through? My book, 'And Then I Wondered If It Was All In My Head,' shares the raw, honest story of my life with invisible illness. May it bring you comfort, validation, and a renewed sense of hope. Find your copy [Link].
• •When Faith Wavers: Finding God in the Midst of Chronic Pain
• •This week on the blog, I'm sharing 3 simple ways I cultivate gratitude, even on the toughest days. It's not always easy, but shifting our perspective can make all the difference. Sending you strength and light, Val.
• •Even on days when the mountain seems too high to climb, remember the strength that lies within you and the faith that guides your steps. You are more resilient than you know. ✨ #chronicillnesswarrior #faithoverfear #invisibleillness #hopeandhealing #valsviews