Brand Tone

Informative, nostalgic, and reliable. Detailed, technical, and customer-focused.

Brand Values

• •Authenticity
• •Quality
• •Expertise
• •Customer Satisfaction
• •Nostalgia

Best Practices

• •Prioritize clear and accurate technical specifications in product descriptions.
• •Maintain a consistent level of detail in all communications, reflecting expertise.
• •Emphasize the authenticity and quality of sourced and restored components.
• •Incorporate customer testimonials and feedback to reinforce reliability.
• •Use language that evokes nostalgia for vintage computing while remaining informative.

Social Perception

Perceived as a reliable and knowledgeable source for vintage computer hardware, providing accurately described products and excellent service to a niche market of enthusiasts.

Copy Examples

• •"Original IBM Model M Keyboard - Fully Restored. Experience the tactile feedback of this iconic keyboard."
• •"Intel 486DX2 CPU - Tested and Guaranteed. A genuine piece of computing history."
• •"Voodoo 2 Graphics Card - Excellent Condition. Relive the glory days of 3D gaming."
• •"New Arrival: Vintage Sound Blaster 16. Immaculate, in the original box - a rare find."
• •"Customer Review: 'Accurate description, well-packaged, and fast shipping. Highly recommended for retro PC enthusiasts!'"