Brand Tone

Informative, educational, accessible, modern, benefit-oriented, trustworthy, and natural.

Brand Values

• •Natural Wellness
• •Quality
• •Efficacy
• •Accessibility
• •Harmony/Balance

Best Practices

• •Use language that emphasizes natural ingredients and their benefits.
• •Highlight the quality and sourcing of ingredients.
• •Focus on the health and wellness benefits for the customer.
• •Maintain a tone that balances trustworthiness with approachability.
• •Incorporate the tagline 'Where serenity harmonizes with vitality' where appropriate.

Social Perception

Helpful range of natural health products that are trustworthy and effective.

Copy Examples

• •Herbal Haven: Harnessing the power of nature for a healthier you. 100% natural ingredients for your wellness.
• •Boost your immunity with our natural immune support capsules. www.herbhaven.org for info.
• •Our premium quality tea blends are sourced from the finest estates and blended with beneficial herbs and flowers.
• •Where serenity harmonizes with vitality. Discover natural wellness solutions for your busy life.
• •Give your immune system some love! Our Immune Booster capsules are packed with natural ingredients to keep you feeling your best.