Brand Tone

Accessible and Friendly, Locally Focused, Practical and Value-Oriented, Trendy but not High-Fashion

Brand Values

• •Customer Satisfaction
• •Finnish Identity/Support Local
• •Variety and Accessibility
• •Trustworthiness
• •Everyday Style

Best Practices

• •Emphasize Local Connection: Consistently weave in mentions of being a Finnish company, fast local delivery, and understanding the needs/style of the Finnish customer. Use Finnish in social media for the local market.
• •Keep it Friendly and Approachable: Use clear, simple language. Address customers warmly in communications and social media interactions. Avoid overly technical jargon or overly formal language.
• •Focus on Practical Benefits: Highlight how the clothes fit into everyday life – comfort, versatility, and current style. Show products in relatable settings.
• •Be Transparent and Responsive: Address customer queries and feedback (both positive and negative) openly and helpfully on social media and review platforms. This builds trust and reinforces approachability.
• •Visual Consistency: Ensure that product photography and social media imagery align with the accessible, trendy, and everyday style. Lifestyle shots should reflect the target Finnish audience.

Social Perception

A Local Online Retailer, Provider of Trendy, Affordable Clothing, Generally Reliable (with some caveats), Engaged with its Community

Copy Examples

• •Finding your new favorite outfit is easy! 🇫🇮 Vilano brings you the latest styles with fast, reliable delivery right here from Finland. Shop local, look great! #VilanoFashion #FinnishStyle #SupportLocal
• •Hello, sunshine! ☀️ Our new collection just dropped, packed with fresh colors and comfy fits perfect for [Current Season]. Tap to explore and bring a little Finnish flair to your wardrobe! #VilanoUutuudet #NewCollection #FashionFinland
• •Treat Yourself! ✨ Get [XX]% off all [Category, e.g., dresses] this week only. Quality styles from your trusted Finnish online store. Fast delivery from our Kempele warehouse! #VilanoSale #FinnishFashionDeals
• •Effortlessly chic and wonderfully comfortable. This [Dress Name] is your new go-to for any occasion, designed with Finnish sensibilities and delivered fast. Pair it with your favorite sneakers or dress it up – the choice is yours! Made for real life, right here in Finland (figuratively, stocked and shipped from!).
• •Got a question about sizing or your order? Our friendly team in Kempele is here to help! 😊 We're a proud Finnish business committed to making your shopping experience smooth and enjoyable. #VilanoCustomerCare #ShopFinnish #WeAreHereForYou