Brand Tone

Rebellious & Edgy, Nostalgic & Evocative, Playful & Humorous, Artistic & Conceptual, Unapologetic & Defiant, Honest & Unintimidating

Brand Values

• •Creativity & Innovation
• •Nostalgia & Memory
• •Ethical Practices
• •Quality
• •Individuality & Self-Expression
• •Pop Culture Engagement
• •Authenticity
• •Environmental Responsibility
• •Supporting Rights

Best Practices

• •Embrace the Edge: Don't shy away from being bold, unconventional, and even a little irreverent. Use confident language that reflects a 'rebel' spirit.
• •Weave in Nostalgia: Connect scents to specific memories, eras, or cultural touchstones. Use evocative language that transports the reader.
• •Inject Humor and Wit: Where appropriate, use playful language, clever wordplay, and a touch of irony, especially when dealing with more 'out there' concepts.
• •Be Authentically Artistic: Describe fragrances not just by their notes, but by the concepts, feelings, and stories they represent. Highlight the 'art' in the 'perfume alchemy.'
• •Consistently Highlight Core Values: Subtly (or overtly, when fitting) integrate mentions of vegan ingredients, cruelty-free practices, and the unique, handmade nature of the products in a way that feels genuine and not just like a checklist.

Social Perception

Niche & Cult Following, Innovative & Unique, Artistic & Bold, High Quality, Fun & Engaging, Ethically Conscious, Memorable & Evocative

Copy Examples

• •Remember the scent of dread? The metallic tang in the air just before the jump scare? We bottled it. New [Fragrance Name], inspired by the cult classic [Film Name]. Dare to wear your nightmares. #XYRENA #HorrorFragrance #CultClassic #NostalgicNightmares #VeganPerfume
• •Pixels, plastic, and the faint hum of forgotten joysticks. Our new scent, 'Level Up', teleports you straight back to the neon glow of your favorite 80s arcade. It’s not just a fragrance, it’s a damn time machine. 100% vegan, cruelty-free, and ready to play. #XYRENA #RetroScents #80sNostalgia #ArcadeFire #VeganAF
• •She’s an icon. A legend. And now, a fragrance. [Celebrity Name] x XYRENA captures the essence of [describe their persona/work in a witty, edgy way]. This ain't your grandma's celebrity perfume. It's bold, it's unique, it's pure [Celebrity Name]. Get yours before it’s history. #XYRENACollab #[CelebrityName] #SignatureScent #RebelPerfumery #CrueltyFreeBeauty
• •Tired of smelling like everyone else? So are we. XYRENA crafts olfactory experiences, not just perfumes. From the chlorine thrill of a 'Dark Ride' to the controversial chic of 'Basic Bitch,' we make scents that tell a story. Your story. What will it be? #XYRENA #BeDifferent #NichePerfume #ArtisticScents #VeganLuxury
• •Smell good. Do good. Feel f*cking amazing. All XYRENA fragrances are 100% vegan, certified cruelty-free, and handmade with rebellious love in Austin, TX. Because giving a damn is always in style. #XYRENA #EthicalFragrance #VeganPerfume #CrueltyFree #MadeInAustin #ScentWithAConscience