Brand Tone

Reflective & Memorial, Raw & Authentic, Rebellious & Edgy, Youth-Oriented, Melancholic & Vulnerable, Hopeful (at times)

Brand Values

• •Legacy Preservation: Keeping XXXTentacion's art and message alive.
• •Authenticity: Providing official merchandise that genuinely represents the artist.
• •Fan Connection: Offering a tangible way for fans to connect with XXXTentacion and his community.
• •Artistic Expression: Showcasing his unique artistic vision through designs.
• •Individuality & Non-Conformity: Embracing a unique style and challenging norms, much like the artist himself. The "Bad Vibes Forever" brand, explained by XXXTentacion, was meant to deter judgmental people and attract those who understand a deeper, often opposite, meaning.
• •Resilience: Acknowledging struggle while celebrating an enduring impact.

Best Practices

• •Prioritize Authenticity: Ensure all copy genuinely reflects XXXTentacion's known artistic themes, lyrical content, and public statements (where appropriate and respectful). Avoid generic marketing language.
• •Embrace Raw Honesty (Carefully): While his music was known for its raw, unfiltered emotion, posthumous branding requires sensitivity. The tone can be direct and unflinching but should always align with honoring his legacy positively.
• •Visual-Verbal Cohesion: Ensure the copywriting complements the often dark, symbolic, and emotionally charged visuals used in merchandise and promotions. The words and images must tell the same story.
• •Speak to the Core Fanbase: Use language, references (album titles, song lyrics, known symbols like the tree tattoo), and hashtags that resonate deeply with those who followed his career and understood his message.
• •Acknowledge the Duality (Implicitly): The brand is rooted in a complex legacy. While not overtly dwelling on negativity, the copy can acknowledge themes of struggle, pain, and the search for meaning, which were central to his music and appeal. Focus on the artistic expression and the connection fans have with his work.

Social Perception

Largely perceived positively by dedicated fans as a way to honor XXXTentacion, feel connected to his music and message, and express their identity. However, perception is nuanced due to XXXTentacion's controversial past. Some fans express disappointment regarding merchandise drops, design originality, and perceived efforts by the estate.

Copy Examples

• •Product: "Broken Heart" Hoodie - Copy: "Wear the story. The official Broken Heart Hoodie, inspired by Jahseh's journey. More than merch, it's a piece of the legacy. #XXXTentacion #BadVibesForever" Tone: Reflective, Authentic
• •Product: "17" Album Anniversary Tee - Copy: "Raw emotion. Timeless art. Commemorate the album that spoke to millions. The '17' Anniversary Tee is here. Own the official tribute. #17Album #LLJ" Tone: Memorial, Authentic
• •Product: "Revenge" Inspired Graphic Tee (if officially licensed or aligned with an official narrative) - Copy: "Channel the energy. Unapologetic style, inspired by the raw intensity of X. This is for the ones who understand. #Revenge #XXXMerch" Tone: Rebellious, Edgy
• •Product: "Hope" Collection (referencing his song/theme) - Copy: "Find your message. Even in the darkness, there was a fight for light. The 'Hope' collection – a reminder of strength. Official XXXTentacion wear. #HopeXXX #MentalStrength" Tone: Hopeful, Reflective
• •General Brand Post (Instagram story): Visual: Fast montage of fan art, concert clips, and merch. Text Overlay: "His energy lives on. Through you. Through the art. Official XXXTentacion Merch - Link in Bio. #ForeverX #BadVibes" Tone: Fan Connection, Reflective