Brand Tone

A sophisticated blend of respectful expertise, artistic minimalism, and authentic dedication, characterized by being expert, knowledgeable, artistic, thematic, minimalist, and confident.

Brand Values

• •Authenticity
• •Quality
• •Design
• •Exclusivity

Best Practices

• •Always lead with the product's quality, origin, and technical specifications. The copy should be informative and confident, never relying on generic hype or buzzwords.
• •Continue to use evocative, literary, or philosophical themes for collection names. This creates a unique brand identity that separates XXVI-SUPPLY from more utilitarian competitors.
• •Write as if speaking to a peer who is also a dedicated practitioner. Avoid overly simplistic explanations but ensure clarity on technical details that matter to an expert audience.
• •Consistently reinforce the brand's core value proposition as a direct link to Japanese craftsmanship. Phrases like "Forged in Japan," "Direct from Japan," and "Authentic Bull Terrier Fight Gear" should be staples.
• •The visual and textual presentation should remain clean and uncluttered. The brand's confidence comes from its restraint. Avoid exclamation points, aggressive calls-to-action, and distracting sales graphics. Let the products be the heroes.

Social Perception

Highly limited and likely confined to a niche community of dedicated martial arts practitioners, perceived as 'underground' and a trusted importer of authentic Japanese gear, prioritizing product and service over broad social engagement.

Copy Examples

• •The Fool's Journey: The A2 Ultra Light Gi. Your path begins.
• •Forged in Japan. Tested on the mats. The Tribal Ver.3 Gi, featuring designs by a master tattooist, is now available in the US exclusively through XXVI-SUPPLY. Honour tradition. Embrace the craft.
• •We are not a lifestyle brand. We are a conduit. XXVI-SUPPLY was founded with a singular purpose: to provide the American martial artist with authentic, high-performance fight gear directly from Japan's most respected workshops. No hype. Just quality.
• •Built for the relentless pursuit of perfection. The 350 Gram Pearl Weave fabric offers an unparalleled blend of lightness and durability, while the 100% pre-shrunk cotton ensures a consistent fit from the first roll to the last. This is the art of combat, woven into every thread.
• •Desire & Deceit: The New Collection Has Arrived.