Brand Tone

Aspirational/Empowering, Reassuring/Trust-Building, Direct/Informative

Brand Values

• •Pleasure and Satisfaction
• •Quality and Safety
• •Discretion and Privacy
• •Innovation
• •Customer Trust/Authenticity

Best Practices

• •Focus on the genuine product's features and benefits to differentiate it from counterfeits.
• •Highlight the commitment to quality, safety, and customer satisfaction to build trust.
• •Emphasize discreet packaging and handling to address privacy concerns.
• •Incorporate user testimonials and reviews that showcase positive experiences with the genuine product.
• •Clearly state the official website and authorized retailers to avoid confusion and potential scams.

Social Perception

The brand faces a challenge due to prevalent scams and counterfeit products. Efforts should focus on reinforcing authenticity, quality, and customer trust to rebuild a positive perception. Leverage the viral popularity of the 'Rose Toy' concept, while actively combating negative associations with unofficial sellers.

Copy Examples

• •Discover the joy of all the wonders of your body with our exquisitely designed Rose Toy.
• •Enhance your personal journey seeking joy and fulfillment with our luxurious and safe products.
• •Our Rose Toy is made from body-safe, non-toxic silicone, ensuring a pleasurable and worry-free experience.
• •Experience discreet and confidential shopping with our commitment to privacy and secure packaging.
• •We are committed to providing fun, quality, and safe sex toys, designed to enhance intimate experiences.