Brand Tone

Helpful, solution-oriented, and focused on parental benefits

Brand Values

• •Innovation
• •Safety
• •Convenience
• •Peace of mind
• •Improved parental well-being

Best Practices

• •Highlight solutions and benefits, not just features.
• •Connect smart features to tangible benefits for parents.
• •Emphasize how products lead to more sleep.
• •Emphasize how products lead to less worry.
• •Emphasize how products lead to easier routines.

Social Perception

A trusted and reliable source for innovative baby products that genuinely improve parents' lives.

Copy Examples

• •"Our smart monitor gives you more sleep by tracking your baby's vitals and alerting you to any issues."
• •"Reduce your worry with our baby monitor that provides a safer environment for your baby."
• •"Simplify your routines with our app-connected products that streamline baby care."
• •"Experience peace of mind knowing our products are designed to prioritize your baby's safety and your convenience."
• •"Get the rest you deserve while our smart bassinet gently soothes your baby back to sleep."