Brand Tone

Comforting, Solution-oriented, Slightly Playful (especially on TikTok)

Brand Values

• •Convenience
• •Comfort
• •Quality
• •Functionality
• •Playfulness (on certain platforms)
• •Australian origin/lifestyle

Best Practices

• •Ensure everyone writing for the brand is aligned on the core tone and values.
• •Tailor copy to resonate with the target audience authentically.
• •Maintain consistency across all channels, including website, social media, emails, and ads.
• •Use playful language on platforms like TikTok while retaining core brand values.
• •Emphasize the 'Aussie coast' origin in messaging where appropriate.

Social Perception

A brand that is seen as providing convenient, comfortable, and high-quality solutions for post-swim needs, with a fun and energetic vibe, especially on TikTok, and an authentic connection to the Aussie coast lifestyle.

Copy Examples

• •Experience ultimate post-swim comfort with our hooded towels, designed to keep you warm and chlorine-free after your dip.
• •Say goodbye to post-swim chills! Our luxurious hooded towels are your go-to for cozy comfort after the beach or pool.
• •Made with high-quality materials, our post-swim towels are designed for convenience and long-lasting comfort. Perfect for Aussie coast adventures!
• •TikTok Exclusive: Get ready to make a splash with our vibrant and fun hooded towels! #PostSwimStyle #AussieSummer
• •From the Aussie coast to your post-swim routine: our towels are the perfect blend of comfort and practicality, ensuring you're always ready for the next adventure.