Brand Tone

Deceptive, untrustworthy, fraudulent

Brand Values

• •The actions suggest a disregard for customer trust, service, and ethical business practices.
• •The primary value appears to be exploitative.

Best Practices

• •Be Authentic and Transparent: Don't make unrealistic claims. Clearly state who you are, where you're based (with verifiable details), and how customers can genuinely contact you. Hidden owner details and vague information erode trust.
• •Provide Detailed and Accurate Information: Generic product descriptions are a red flag. Invest in quality copy that clearly outlines product features, materials, benefits, and care instructions. This shows professionalism and respect for the customer.
• •Build Social Proof (Legitimately): Encourage genuine customer reviews on trusted third-party platforms. Don't rely on (or fake) internal review systems. Showcase real customer experiences if possible (with permission). A lack of credible reviews is a major concern for potential buyers.
• •Invest in Professional Design and Branding: A generic website design with stock photos signals low effort or a potentially fraudulent operation. A cohesive, professional look across your website and (active) social media builds credibility.
• •Fulfill Your Promises: This is paramount. If you offer worldwide shipping, ensure you can do it. If you have a satisfaction guarantee, honor it. Failure to deliver products and services as promised is the quickest way to be labeled a scam and destroy any intended brand perception.

Social Perception

The social perception is overwhelmingly negative. It is perceived as a scam or a high-risk website by multiple review platforms and users who claim to have lost money. There's a significant lack of verifiable positive customer feedback.

Copy Examples

• •Headline for a new all-weather jacket: "Your Journey, Unhindered. The new TerraFlex Jacket - Conquer any element with confidence. #FreedmToExplore"
• •Instagram Post for a portable power station: "Power your wild. From remote campsites to backyard adventures, stay connected to what matters. Discover the Outlander Power Series. #FreedmPower"
• •About Us Snippet: "At Freedm Way, we believe everyone deserves the gear that unlocks their spirit of adventure. We're committed to quality, durability, and the freedom to roam. That's the Freedm Way promise."
• •Product Description (for hiking boots): "Engineered for the unbeaten path. Our SummitPro boots feature [Specific Technology] for superior grip, [Material] for lasting comfort, and a design that takes you further. Backed by our 2-year Freedm Warranty."
• •Email Subject Line for a sale: "Adventure Awaits: Get 20% Off Your Freedm Gear This Week!"