Brand Tone

Professional and Knowledgeable, Customer-Centric and Supportive, Quality-Oriented and Confident, Eco-Conscious and Responsible, Aspirational and Design-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Innovation
• •Sustainability
• •Partnership
• •Trust
• •Accessibility

Best Practices

• •Prioritize Quality and Durability in Messaging: Always highlight the long-lasting nature and superior craftsmanship of the products. Use words like "engineered for durability," "stands the test of time," and "unmatched quality."
• •Emphasize the Customer Journey and Support: Frame communications around helping the customer achieve their vision. Use phrases like "your trusted solution," "guidance every step," and "your satisfaction is our priority."
• •Integrate Sustainability Naturally: Weave in the eco-friendly aspects as a core brand tenet, not just an afterthought. Mention "responsibly sourced," "eco-conscious choices," and "commitment to the environment."
• •Speak with Confident Expertise: Position the brand as a knowledgeable leader in flooring. Use clear, informative language that educates the consumer about the benefits and features of different flooring types.
• •Inspire with Design and Aesthetics: Use evocative language that appeals to the customer's desire for a beautiful home. Words like "elegance," "stylish," "innovative designs," and "transform your space" can be effective.

Social Perception

The brand is perceived as a provider of quality, stylish, and increasingly eco-conscious flooring. The direct service aspect (where reviewed) garners high praise for professionalism. The product side is also well-regarded, though sometimes overshadowed by retailer/shipping issues not directly controlled by Xulon.

Copy Examples

• •Headline: Step into Lasting Elegance. Discover Xulon Flooring. Body: More than just a floor, it’s the foundation of your home’s story. At Xulon Flooring, we combine innovative design with unmatched durability, ensuring every plank reflects our commitment to quality and sustainability. Create a space you’ll love for a lifetime.
• •Headline: Your Vision, Our Expertise. Flooring That Inspires. Body: From timeless hardwood to modern luxury vinyl, find the perfect expression of your style with Xulon Flooring. Our customer-centric approach means we’re with you every step, offering expert advice for a floor that’s not only beautiful but built to last.
• •Headline: Sustainable Style. Floors You Can Feel Good About. Body: Choose Xulon Flooring for stunning designs that don’t compromise our planet. We’re dedicated to eco-friendly practices and responsibly sourced materials, so you can walk with confidence knowing your beautiful new floor is a sustainable choice.
• •Headline: The Xulon Difference: Quality You Can Trust, Beauty That Endures. Body: Why settle? Our floors are engineered for both resilience and aesthetic appeal, designed for busy households and sophisticated spaces alike. Experience the peace of mind that comes with a Xulon floor – where every detail matters.
• •Headline: Transform Your Space with Confidence. Get Your Free Xulon Sample. Body: Making the right choice is easy with Xulon Flooring. See and feel the quality for yourself. Order your free samples today and take the first step towards a home that perfectly reflects your taste and our dedication to excellence.