Brand Tone

Sophisticated, trustworthy, educational, and empowering.

Brand Values

• •Excellence and Quality
• •Empowerment and Inspiration
• •Innovation and Education
• •Safety and Hygiene
• •Integrity and Passion
• •Client Focus

Best Practices

• •Highlight the use of high-quality, medical-grade materials.
• •Emphasize the expertise and certification of the stylists.
• •Focus on the transformative and confidence-boosting effects of the services.
• •Incorporate educational content about lash health and aftercare.
• •Frame the service as an investment in oneself.

Social Perception

High-end, reputable, and trusted brand known for premium quality, skilled technicians, and natural-looking results. Associated with a 'Hollywood-esque' lash quality and professionalism.

Copy Examples

• •Experience the difference passion and precision make.
• •We use only medical-grade adhesives and hypoallergenic materials, ensuring a safe, comfortable, and breathtakingly beautiful lash experience.
• •Transform your look and elevate your confidence with our expertly applied eyelash extensions.
• •Invest in yourself and discover the beauty of natural-looking, long-lasting lashes.
• •Learn the secrets to maintaining healthy and stunning lashes with our aftercare tips.