Brand Tone

Youthful & Trendy, Accessible & Approachable, Vibrant & Dynamic, Conscious & Responsible, Confident & Stylish

Brand Values

• •Fashion-Forward
• •Accessibility
• •Comfort & Functionality
• •Quality
• •Versatility
• •Sustainability/Ethical Fashion
• •Individuality & Self-Expression

Best Practices

• •Stay Youthful and Energetic: Use active voice, contemporary language, and relevant hashtags that resonate with a fashion-conscious, often younger, audience. Avoid overly formal or outdated terminology.
• •Highlight Trendiness and Style: Consistently reference current trends, new arrivals, and the stylish nature of the footwear. Use descriptive words that evoke fashion and visual appeal (e.g., 'chic,' 'bold,' 'vibrant,' 'sleek').
• •Emphasize Accessibility and Inclusivity: While aspirational, ensure the language remains welcoming and approachable. Mention affordability where appropriate and highlight the availability of styles for different tastes and needs (women, men, kids).
• •Integrate Ethical Messaging Subtly but Clearly: When relevant (especially for vegan collections), incorporate messaging about sustainability and PETA certification. Frame it as an added value and a responsible choice, aligning with modern consumer values.
• •Be Visually Descriptive and Aspirational: Use language that helps customers imagine themselves wearing the products and feeling confident and stylish. Connect the footwear to a desirable lifestyle or feeling (e.g., 'own your look,' 'step into your moment'). Reflect the 'fashion magazine' aesthetic of the website in the copy.

Social Perception

Trendy and Stylish, Good Value for Money, Comfortable, Youthful Appeal, Growing Ethical Awareness, Recognizable Spanish Brand

Copy Examples

• •Headline: Step Into Your Moment. Xti. Body: Fresh trends, street style, your rules. Discover the new collection and own your look. #XtiUrbanWalk
• •Headline: Vegan Style. Conscious Steps. Body: Look good, feel good, do good. Our PETA-certified vegan collection combines the latest trends with ethical choices. Walk your talk. #XtiVeganVibes
• •Headline: Your Everyday Runway. Comfort Included. Body: Who says style can't be comfortable? Xti brings you fashion-forward footwear that keeps up with your day. From work to weekend, effortlessly chic. #XtiComfortChic
• •Headline: Turn Heads. Not The Planet. Body: Make a statement with every step in Xti's latest collection. Bold designs, vibrant colors, and a commitment to sustainable style. Shop now and express yourself. #XtiStyleStatement
• •Headline: Affordable Trends. Priceless Style. Body: Get the latest looks without breaking the bank. Xti delivers runway-inspired footwear for the whole family. Fashion for all, designed in Spain. #XtiForAll