Brand Tone

Motivational & Empowering, Friendly & Approachable, Feminine & Stylish, Quality-Conscious, Community-Oriented

Brand Values

• •Quality
• •Comfort
• •Style
• •Empowerment
• •Motivation
• •Customer Satisfaction
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (motivational, friendly, empowering), including preferred vocabulary, a "do and don't" list for words/phrases, and emoji usage guidelines. Share this with anyone creating content.
• •Focus on "Her": Always write with your target audience (active, style-conscious women) in mind. Use language that resonates with their aspirations, challenges, and lifestyle. Emphasize benefits that empower and motivate them (e.g., "feel confident," "conquer your goals," "style that performs").
• •Be Authentic and Positive: Let the passion for fitness and empowering women shine through. Use uplifting language, celebrate customer achievements, and maintain a consistently positive and supportive demeanor in all communications.
• •Incorporate Visuals and Text Cohesively: Ensure the tone of your copy matches the style of your images and videos. If your visuals are energetic and empowering, your text should echo that sentiment.
• •Listen and Adapt: Pay attention to how your audience responds to your content. Monitor comments, messages, and reviews. Use their language and feedback to refine your tone and ensure it remains relevant and engaging, while still aligning with your core brand values. Regularly review and update your brand voice guide as your brand evolves.

Social Perception

Customers seem to appreciate the quality, comfort, and style of the products. The brand is perceived as being dedicated to women's fitness fashion and supportive.

Copy Examples

• •✨ Unleash your power! ✨ Our new collection has just arrived, bringing even more style, comfort, and performance to your workouts. Because you deserve to feel amazing while conquering your goals. 💪 Check out luchfitness.com.br and choose your new favorite look! #LuchFitness #ModaFitness #TrainInStyle #EmpoweredWomen
• •Feel the difference with our [Product Name] Legging! Designed to hug your curves with maximum comfort and zero transparency, it’s the perfect partner for your most intense workouts or that relaxed yoga session. Quality that moves with you, style that empowers you. Get yours and elevate your training! ❤️
• •Welcome to the Luch Fitness family! 🎉 We're so excited to have you on this journey towards a more active, confident, and stylish life. Discover apparel made with love, thinking about your comfort and performance. Ready to shine? Explore our collections now! 👉 [Link to Website]
• •How is Luch Fitness making you feel powerful today? 💪 Share your workout selfie tagging @luch_fitness and use #LuchPower for a chance to be featured! Let's inspire each other! ✨
• •Your Best Version Starts Here. 🔥 Shop Luch Fitness and discover activewear that combines high performance with incredible style. Special offer this week: Get X% off on all tops! Don't miss out! #FitnessMotivation #LuchStyle