Brand Tone

Soothing, Natural, Trustworthy, Appreciative, and Inviting

Brand Values

• •Quality
• •Well-being & Relaxation
• •Natural Purity
• •Customer Satisfaction
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Okapi Bay’s tone (Soothing, Natural, Trustworthy, Appreciative, Inviting) with examples of do's and don'ts. This ensures anyone writing copy understands and can replicate the voice.
• •Focus on Sensory Language and Benefits: Use descriptive words that evoke the calming, natural, and pleasant experiences of using essential oils (e.g., "freshly squeezed oranges," "rich, heady, floral aroma," "uplifting, citrusy aroma"). Emphasize benefits like stress reduction, improved ambiance, and relaxation.
• •Maintain Transparency and Provide Details: Continue to include specific information about oil sourcing, purity (e.g., "100% Pure"), certifications, and ingredients, reinforcing the trustworthy aspect of the brand.
• •Incorporate Customer Language: Pay attention to how customers describe their positive experiences in reviews and testimonials ("SIMPLY AMAZING!", "loved cogito. The scent filled my entire apartment"). Weave similar phrasing and sentiments into marketing copy to resonate authentically.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or product packaging, the tone should remain consistent. Regularly review content across platforms to ensure alignment with the established brand voice.

Social Perception

Positive Customer Experiences, Trusted Source for Essential Oils, Good Value, Aesthetic Appeal

Copy Examples

• •Headline: Find Your Calm: Pure Essential Oils for a Serene Home. Body: Unwind from the day with Okapi Bay's collection of 100% pure essential oils. Let nature's finest scents gently soothe your mind and uplift your spirit. Discover your sanctuary.
• •Social Media Post: Breathe in. Stress out. ✨ Our Lavender Essential Oil is your little bottle of tranquility. Sourced from the flowering tops in Bulgaria, it’s perfect for diffusing before bed or adding a few drops to a warm bath. How do you find your moment of peace? #OkapiBay #EssentialOils #Relaxation #PureLiving
• •Product Description Snippet (for a diffuser): Elegantly designed to complement your space, the Okapi Bay Aroma Diffuser doesn't just look beautiful—it transforms your home into a haven of well-being. With multiple mist settings and a whisper-quiet operation, creating your perfect ambiance is effortless.
• •Email Subject Line: A Gift from Nature: Discover Okapi Bay's Purest Scents. Body Intro: At Okapi Bay, we believe in the power of nature to restore balance. That's why we meticulously source the purest essential oils, bringing you an authentic aromatherapy experience. Explore our customer favorites...
• •Website Banner: Experience the Okapi Bay Difference: Quality You Can Smell, Purity You Can Trust. Free USA Shipping on orders over $60.