Brand Tone

Feminine & Elegant, Aspirational yet Accessible, Confident & Empowering, Friendly & Helpful, Positive & Inspirational

Brand Values

• •Quality
• •Versatility
• •Timelessness
• •Comfort
• •Customer Empowerment & Self-Esteem
• •Style & Personality
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., elegant, empowering, friendly), preferred vocabulary (e.g., "timeless," "versatile," "confident," "chic"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Address her aspirations, her needs, and how Porto Ribella can enhance her life and style. Use "you" and "your" frequently.
• •Highlight Benefits, Not Just Features: Instead of just saying "quality fabric," explain the benefit: "Crafted from quality fabrics for a luxurious feel and lasting comfort." Connect the "what" (feature) to the "what's in it for me" (benefit).
• •Maintain Visual & Textual Harmony: Ensure the copy's tone matches the visual aesthetic. If the images are elegant and sophisticated, the language should be too. Avoid slang or overly casual language if the visuals are formal.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, an email, or a Facebook ad, the core tone and values should shine through consistently. This builds brand recognition and trust. Regularly audit content across platforms for consistency.

Social Perception

Positive (Curated), Awareness in its Niche, Seeking Information, Dependent on Direct Customer Feedback

Copy Examples

• •Step into your power. ✨ Our new [Dress Name] isn't just a dress, it's a feeling. Crafted for timeless elegance and effortless confidence, ready to accompany you from that important meeting to your special evening out. Discover the perfect fit, discover Porto Ribella. #PortoRibella #ModaFeminina #TimelessElegance #NewCollection
• •From Sunrise to Sunset, Your Style. Porto Ribella pieces are designed for every version of you. Versatile, comfortable, and always chic. Build a wardrobe that loves your life. Shop now.
• •Be Unforgettable: Explore the New Porto Ribella Collection
• •Tired of 'nothing to wear'? 🤯 Porto Ribella offers elegant and versatile fashion that transitions beautifully from your workday to your evening plans. Feel confident and stylish, no matter the occasion. First exchange is free! Shop our curated looks today. [Link to Website]
• •Our [Blouse Name]: How would you wear it? elegante para o trabalho (elegant for work) OR chic para o fim de semana (chic for the weekend)? 👇 Vote below and find your new favorite versatile piece! #PortoRibellaStyle #VersatileFashion