Brand Tone

Feminine & Empowering, Trendy & Fashion-Conscious, Friendly & Enthusiastic, Passionate, Accessible Sophistication

Brand Values

• •Enhancing Female Beauty & Confidence
• •Quality & Exclusivity
• •Customer Satisfaction
• •Passion for Fashion
• •Elegance & Style

Best Practices

• •Embrace "Her": Always write with the target customer in mind – a woman who wants to feel beautiful, confident, and stylish. Use language that resonates with her aspirations.
• •Infuse Passion: Let the genuine love for fashion shine through. Use enthusiastic and positive words. Words like "passionate," "love," "inspire," "beautiful," "confident," "powerful," and "latest trends" should be staples.
• •Highlight Empowerment & Quality: Consistently connect the clothing to feelings of empowerment, confidence, and the assurance of quality and exclusivity mentioned in the brand's own statements.
• •Maintain a Friendly & Accessible Voice: Even when talking about elegance and trends, keep the language approachable and welcoming, as if speaking to a friend. Avoid overly technical jargon.
• •Visual & Verbal Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media. If the images are vibrant and joyful, the text should echo that. Consistency across all touchpoints is key.

Social Perception

Customers perceive the brand positively, highlighting good product quality, fast shipping, and pleasant customer service touches. Instagram engagement suggests an appreciative audience. Brand operates in a somewhat crowded nominal space due to broader use of 'Floratta' in Brazilian e-commerce. Unrelated products on the YouTube channel could potentially dilute the brand's fashion focus if not managed carefully.

Copy Examples

• •✨ Fall in love with your new favorite dress! ✨ Our latest arrival is pure sunshine and confidence, designed to make you feel beautiful from the inside out. Swipe to see the details and tap the link in bio to make it yours! #FloraTTAVestidos #NewCollection #FeelPowerful
• •Flora TTA Vestidos: Where Style Meets Your Spirit. Discover dresses that empower and inspire. Shop the latest trends now!
• •Crafted with love and an eye for the latest trends, this dress isn't just a garment – it's a feeling. Experience the perfect blend of comfort, quality, and that uniquely Flora TTA touch that makes you shine.
• •💖 Spoil Yourself! Your Next Power Look Awaits at Flora TTA.
• •At Flora TTA, we're more than just a dress shop; we're your partners in confidence. We believe every woman deserves to feel stunning and powerful, every single day. That's why we pour our passion for fashion into every handpicked piece.