Brand Tone

aspirational, elegant, and confident

Brand Values

• •Affordable Luxury: Providing high-quality, inspired fragrances that offer a luxurious experience without the designer price tag.
• •Quality & Craftsmanship: Emphasizing the careful crafting of their scents and the use of premium ingredients to ensure lasting freshness and a rich experience.
• •Customer Confidence & Expression: Aiming to provide scents that help individuals express their personality, feel confident, and make a statement.
• •Accessibility: Operating as an online store to make their products easily accessible across Pakistan, with clear shipping and return policies.
• •Customer Satisfaction: Offering tester sets, complimentary testers with orders, and a return/exchange policy to ensure customers are happy with their purchase.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your brand voice (e.g., sophisticated, empowering, descriptive) with examples of "do's and don'ts" for vocabulary, sentence structure, and emotional appeal.
• •Focus on "Affordable Luxury" and "Inspired Elegance": Consistently use language that conveys high quality, sophistication, and a premium experience while subtly reminding customers of the accessible nature of the "inspired by" fragrances. Words like "exquisite," "premium," "crafted," "allure," "sophistication," paired with "discover," "experience," "your signature" can achieve this.
• •Emphasize Sensory Experience and Emotion: Perfume is deeply personal and evocative. Use vivid, descriptive language that appeals to the senses (smell, but also the feeling and image the scent conjures) and connects with the customer's aspirations for confidence, elegance, or allure.
• •Maintain Clarity and Customer Focus: While using elegant language, ensure product descriptions, FAQs, and policy information remain clear, concise, and easy for the customer to understand. The helpful tone seen in the FAQs should extend to all customer-facing communication.
• •Consistent Storytelling Across Platforms: Ensure the language used on the website, Instagram, Facebook, and any other marketing materials aligns. Whether it's a product description, a social media caption, or an email, the voice should feel familiar and reinforce the same core brand identity of providing luxurious, confidence-boosting fragrances.

Social Perception

Customers who have left reviews on the site perceive the fragrances positively, highlighting their pleasant scents, elegance, and suitability for various occasions.

Copy Examples

• •Headline for a new feminine fragrance: "Unveil Your Radiance. Discover [Fragrance Name] – an exquisite symphony of [Key Notes] crafted for the woman who owns her elegance."
• •Instagram Caption for a men's fragrance: "Command the day. Experience [Fragrance Name], a bold and sophisticated blend that leaves an unforgettable impression. Your signature of success. #DivineScentsPK #MensPerfume #LuxuryForHim"
• •Website banner for a seasonal promotion: "Elevate Your Every Moment. Indulge in our curated collection of luxurious inspired fragrances. Timeless scents, attainable prices. Shop DivineScentsPK."
• •Facebook post about their Attar collection: "Embrace Tradition, Redefined. Our Divine Attars offer a rich heritage of fragrance, crafted with care for a truly captivating experience. Discover the art of oriental perfumery. #DivineAttar #Pakistan #ScentsofCulture"
• •Email subject line for a special offer: "A Touch of Luxury Awaits: Exclusive Savings on Your Divine Scent."