Brand Tone

Nurturing, Practical, Authentic, Approachable

Brand Values

• •Natural Purity
• •Quality Craftsmanship
• •Well-being
• •Sustainability & Ethical Sourcing
• •Practical Efficacy

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., nurturing, practical, authentic, friendly), including a "we are/we are not" list (e.g., "We are informative, we are not overly technical"; "We are warm, we are not saccharine"). Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits around the customer's needs and desires. Use language that shows empathy and understanding of their challenges (e.g., "Tired of frizz?" "Looking for gentle skincare?").
• •Highlight Core Values Consistently: Weave in mentions of "natural ingredients," "handmade quality," "Swiss origin," and "ethical sourcing" where relevant and natural within the copy. This reinforces what the brand stands for.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used (e.g., soft, natural imagery for nurturing copy; clean, functional visuals for practical solution-based copy). This applies across the website, social media, and any marketing materials.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social posts, emails, ads) to check for consistency with the defined brand tone. Gather feedback if possible and make adjustments to ensure the messaging remains aligned and effective. Pay attention to the language used in different channels – while the core tone remains, its expression might adapt slightly (e.g., more informal on TikTok, slightly more detailed on product pages).

Social Perception

A provider of specialized hair care accessories (satin-lined beanies) that offer solutions for protecting hair and maintaining styles. The brand also focuses on or has a significant presence in German-speaking markets. EssentiaBorn implies a connection to "essence" or what is fundamental and natural.

Copy Examples

• •Indulge your skin with the pure touch of nature. Our new [Product Name] face cream, handmade with love in Switzerland, blends the finest 100% natural ingredients to nourish, hydrate, and reveal your inherent glow. Experience the EssentiaBorn difference – skincare that cares.
• •Tired of 'hat hair' and morning frizz? ✨ Our EssentiaBorn satin-lined beanies are your secret weapon! Protect your locks, preserve your style, and wake up to smoother, healthier-looking hair. Effortless care, essential comfort. Shop now via the link in bio! #EssentiaBorn #HairCare #SatinBeanie #NaturalBeauty #SwissMade
• •At EssentiaBorn, we believe in the power of nature and the art of gentle care. Born from a passion for pure, effective well-being solutions, each of our products is handmade in Switzerland, using only 100% natural, ethically sourced ingredients. We're dedicated to bringing you the essential elements for a more radiant and comfortable life.
• •✨ Discover Nature's Embrace: Special Offer Inside! ✨ (Body snippet): Experience the nurturing touch of EssentiaBorn. For a limited time, enjoy [discount/offer] on our handcrafted natural cosmetics and hair care essentials. Give your body the pure, loving care it deserves.
• •Say goodbye to bad hair days! 👋 Our satin-lined beanies = perfect look + zero effort. Pure comfort for your hair, made with love. Get yours at essentiaborn.ch! #HairGoals #SilkBeanie #EasyHairCare #EssentiaBornCH