Brand Tone

Helpful & Caring, Reassuring & Trustworthy, Practical & Solution-Oriented, Direct & Encouraging

Brand Values

• •Protection
• •Quality & Durability
• •Customer Satisfaction
• •Ease of Use
• •Versatility & Comprehensiveness
• •Care for the Home Environment
• •Eco-Friendliness

Best Practices

• •Focus on the solution, not just the product
• •Use reassuring and positive language
• •Keep it simple and clear
• •Show empathy and understanding
• •Maintain a helpful and approachable voice

Social Perception

Positive for Effectiveness, Appreciation for Variety & Adhesion, Good Value, Minor Concerns, Brand Recognition as floor protection specialist

Copy Examples

• •Keep Your Floors Flawless. Scratches and scuffs? Not on our watch. X-Protector felt pads glide silently, protecting your beautiful floors from everyday life. Easy to apply, built to last. Love your floors longer!
• •No More Sliding Sofas! Tired of furniture that roams? Our X-Protector Non-Slip Pads keep everything firmly in place. Get peace of mind and pristine floors with our simple, powerful solution. Your home, perfectly still.
• •Moving Day? Make it Smooth & Safe. Relocating heavy furniture doesn't have to be a drag on you or your floors. X-Protector Furniture Sliders make even the heaviest items glide effortlessly. Protect your back and your beautiful surfaces!
• •The Secret to a Scratch-Free Home? It's X-Protector. From chair legs to table bases, our wide range of protectors offers the perfect fit for all your furniture. Durable, discreet, and dedicated to keeping your home looking its best.
• •Little Protectors, Big Peace of Mind. X-Protector offers more than just pads; we offer care for your home. Our high-quality, easy-to-use solutions ensure your floors and furniture stay beautiful for years to come. Protect your investment, effortlessly.