Brand Tone

Elegant & Sophisticated, Contemporary yet Traditional, Quality-Focused & Confident, Customer-Centric & Appreciative

Brand Values

• •Celebration of Indian Heritage & Craftsmanship
• •Quality & Excellence
• •Modernity & Style
• •Customer Satisfaction
• •Elegance & Timelessness

Best Practices

• •Focus on Storytelling: Weave narratives around the craftsmanship, the inspiration behind collections, or the cultural significance of the designs to reinforce the heritage value.
• •Use Evocative and Descriptive Language: Employ adjectives that convey luxury, quality, and elegance (e.g., "exquisite," "meticulously handcrafted," "luxurious," "sophisticated," "timeless").
• •Maintain a Respectful and Appreciative Customer Address: When interacting with customers or writing general copy, ensure the language is polite, helpful, and values their choice and feedback, aligning with the stated "customer satisfaction #1 priority".
• •Highlight Handcrafted Details: Emphasize the artisanal aspect of the clothing, showcasing the skills and time invested in each piece.
• •Showcase Versatility: Demonstrate how the outfits can be styled for different occasions (festive, work, casual) to appeal to a broader audience.

Social Perception

Customers perceive the brand positively, highlighting product quality, color vibrancy, material durability, style, and fit.

Copy Examples

• •Designed for a flawless fit and enduring style, it's more than an outfit – it's a statement.
• •Studio33 by Avadh offers premium, handcrafted Indian ethnic wear that values both [heritage and modernity].
• •[Free Shipping & Easy Returns].
• •Experience the luxury of handcrafted Indian artistry, designed for the modern woman.
• •Elevate your wardrobe with our exquisite collection, where tradition meets contemporary elegance.