Brand Tone

Expressive & Bold, Inclusive & Personal, Humorous & Witty (for specific collections), Inspirational & Encouraging (for specific collections), Direct & Benefit-Oriented

Brand Values

• •Self-Expression
• •Individuality & Personality
• •Quality
• •Customer Satisfaction
• •Heritage & Pride (in specific collections)
• •Faith & Inspiration (in specific collections)
• •Courage & Bravery (in specific collections)
• •Ethical Production (implied)

Best Practices

• •Use "You-Focused" Language: Directly address the customer and highlight how the products help *them* express *their* passions, interests, and personality, aligning with the core mission.
• •Lead with the expressive benefit.
• •Maintain a consistent tone across different collections while adjusting for the specific theme (e.g., humor vs. inspiration).
• •Emphasize the quality and ethical aspects of production to build trust and value.
• •Promote self-expression and individuality in all communications.

Social Perception

A brand that empowers individuals to express themselves authentically through high-quality, ethically produced apparel. A brand that is inclusive, catering to diverse interests and passions, fostering a sense of community and self-expression.

Copy Examples

• •"Wear your personality loud."
• •"Show others that you are fearless."
• •"Bring you uniquely designed apparel that speaks to your heart."
• •"Say exactly what you're thinking, but funnier!"
• •"Encourage and uplift others."