Brand Tone

Performance-Oriented, Motivational, Informative, Trustworthy, Community-Focused, Professional, Quality-Conscious

Brand Values

• •Quality
• •Transparency
• •Performance & Efficacy
• •Trust & Safety
• •Community
• •Passion

Best Practices

• •Prioritize "Performance" and "Quality": Consistently use language that evokes high performance, efficacy, and superior quality. Words like "elite," "advanced," "pure," "proven," and "optimum" can be effective.
• •Be Informative and Transparent: Always back up claims with facts, such as mentioning GMP certification, Health Canada approval, specific ingredient benefits, or the science behind formulations. Avoid hype without substance.
• •Maintain a Motivational and Empowering Voice: Inspire users to achieve their best. Use action-oriented verbs and phrases that speak to ambition, resilience, and surpassing goals (e.g., "Crush your PRs," "Elevate your game," "Unleash your strength").
• •Foster Community and Inclusivity: While performance-focused, ensure the tone is welcoming. Use phrases like "Join the XPN family," "We're in this together," and address the broad spectrum of fitness enthusiasts, not just elite athletes.
• •Ensure Clarity and Authority: Communicate with confidence and precision, especially when discussing product benefits and ingredients. The language should be clear, easy to understand, and reflect expertise in sports nutrition.

Social Perception

Positive: XPN is generally perceived as a reputable and high-quality Canadian supplement brand. Trusted by Athletes: The association with professional athletes boosts credibility. Effective Products: Customers report positive results in terms of performance, recovery, and meeting their nutritional needs. Good Value for Quality: While a premium brand, the quality seems to justify the price for many consumers. Reliable Canadian Brand: Being manufactured in Canada with Health Canada approval resonates well with consumers, particularly in the Canadian market.

Copy Examples

• •Headline: XPN: Fuel Your Ambition. Exceed Your Limits. Body: Engineered in Canada and trusted by athletes, XPN supplements deliver the purity and power you need to perform at your peak. Our GMP-certified facility ensures every scoop is packed with quality. #PushYourLimits #XPNFuel
• •Headline: Transparency You Can Trust. Results You Can Feel. Body: At XPN, 'Quality over everything' isn't just a slogan, it's our promise. Discover our range of Health Canada approved supplements, clearly labelled and formulated for your success. See what makes us different. #XPNQuality #PerformanceNutrition
• •Headline: Unlock Your Potential with XPN ISO Xtrem. Body: 27g of pure whey protein isolate per serving, zero fat, and zero carbs to support lean muscle growth and rapid recovery. Taste the quality, feel the difference. Available in [Flavor 1] & [Flavor 2]! #IsoXtrem #ProteinPower #XPNRecovery
• •Headline: Your Goals. Our Science. Peak Performance Together. Body: From intense training to crucial recovery, XPN provides scientifically backed nutrition to support every step of your journey. Join the XPN community and elevate your performance. #XPNCommunity #ScienceBacked #FitnessJourney
• •Headline: Made in Canada, For Your Toughest Challenges. Body: XPN's commitment to excellence starts at our Quebec-based, GMP-certified facility. We craft supplements with premium ingredients because we believe in fueling your body with the best. Experience the XPN standard. #CanadianMade #SupplementScience #XPN