Brand Tone

Nostalgic & Passionate, Enthusiastic & Friendly, Knowledgeable & Authentic, Exclusive & Aspirational, Playful & Trendy

Brand Values

• •Authenticity
• •Customer Connection & Service
• •Passion for Pop Culture Fashion
• •Nostalgia
• •Quality & Attention to Detail

Best Practices

• •Embrace the "XOXO" Voice: Consistently use the signature "XOXO, Poship Girl" sign-off and incorporate playful, enthusiastic, and slightly secretive language reminiscent of "Gossip Girl" and other target shows in captions, product descriptions, and customer interactions.
• •Highlight Authenticity & Backstory: For every relevant item, especially screen-worn pieces, emphasize its authenticity, the show it's from, the character who wore it, and even the specific episode if known. Share the "story" behind the fashion.
• •Engage with Pop Culture References: Stay current with anniversaries of the shows, character birthdays, or relevant pop culture moments, and tie them into content and promotions. Use show-specific slang or catchphrases where appropriate.
• •Prioritize Enthusiastic & Personalized Customer Service: Continue the highly praised friendly, knowledgeable, and personal approach in all customer communications, making each customer feel like they're part of an exclusive, in-the-know club.
• •Curate Visuals with a Nostalgic & Trendy Flair: Ensure product photography and social media visuals evoke the aesthetic of the shows (e.g., glamorous, chic, Y2K) while also appealing to current fashion sensibilities that draw from these eras. Blend the nostalgic with the now.

Social Perception

Highly Regarded by Fans, Credible & Authoritative, Community-Focused, Trustworthy

Copy Examples

• •Instagram Post (New Arrival - Blair Waldorf inspired headband): Spotted: The perfect accessory to channel your inner Queen B. 👑 This isn't just a headband; it's a statement. Straight from the styles of the Upper East Side, get ready to rule your own world. Limited stock, darlings! Shop the look now via link in bio. XOXO, Poship Girl. #GossipGirl #BlairWaldorfStyle #XOXOPoshipGirl #UpperEastSideFashion #OwnTheLook
• •Product Description (Screen-worn Vampire Diaries jacket): Elena Gilbert faced down danger in this. Now, it's your turn to own a piece of Mystic Falls history. This is the *actual* jacket worn on screen in The Vampire Diaries (Season X, Episode Y – wardrobe tags included!). Feel the magic and the memories. Serious inquiries only for this one-of-a-kind collector's item. You know you love it. XOXO. #VampireDiariesFashion #ScreenWorn #ElenaGilbert #MysticFalls #CollectorItem #XOXOPoshipGirl
• •Email Newsletter Subject: Hey Upper East Siders, HUGE News from xoxoposhipgirl! 🤫 (Body Snippet): Poship Girl here, and I have the biggest news EVER. Just landed: A fresh batch of iconic pieces straight from your favorite 2000s shows! Think Serena's sparkle, Brooke Davis's confidence... Ready to make them yours? First dibs for our amazing subscribers! XOXO. [Link to New Arrivals]
• •TikTok Video Caption (Styling a "Pretty Little Liars" inspired outfit): Got a secret? 🤫 Can you keep it? 😉 Styling this killer look inspired by our favorite Liars. Perfect for when you need to look fabulous, even when 'A' is watching. 😉 Shop these exact pieces (or super close dupes!) on xoxoposhipgirl.com! What show should I style next? 👇 #PLLStyle #AriaMontgomery #SpencerHastings #HannaMarin #EmilyFields #RosewoodFashion #XOXOPoshipGirl
• •Website Banner (Holiday Promotion): This holiday season, give the gift of ICONIC. ✨ From Gossip Girl glam to Vampire Diaries chic, find unforgettable pieces for the ultimate fan (or yourself, we won't tell!). Unwrap the nostalgia at xoxoposhipgirl.com. Happy Holidays, XOXO! #TVShowFashion #HolidayGifts #Nostalgia #XOXOPoshipGirl