Brand Tone

Expert & Engineered, Confident & Direct, Enthusiastic & Passionate, Practical & Solution-Oriented, Durable & Long-lasting

Brand Values

• •Quality & Durability
• •Performance & Engineering
• •Practicality & Urban Mobility
• •Customer Satisfaction & Support
• •Made in the USA
• •Heritage & Refinement

Best Practices

• •Emphasize Engineering and Quality Materials: Consistently highlight the superior materials (aircraft-grade aluminum, magnesium, low-hysteresis polyurethane wheels) and the thought behind the design (race-car engineering, low rolling resistance, hand-assembly).
• •Focus on Adult Users and Practical Benefits: Tailor language to adults, emphasizing solutions for commuting, exercise, and urban navigation. Use phrases that resonate with adult needs like "real adult feet," "low impact workout," "cut walking time in half."
• •Maintain a Confident, Not Arrogant, Stance: Be direct about the product's superiority over "toy" scooters without disparaging competitors excessively. Focus on Xootr's strengths and long-standing reputation.
• •Incorporate Heritage and "Made in USA": Weave in the brand's longevity (since 1999) and its American manufacturing as points of pride and quality assurance.
• •Keep it Clear, Concise, and Benefit-Driven: While technical details are important, always tie them back to tangible user benefits – a smoother ride, easier pushing, durability, portability. Avoid overly technical jargon where simpler terms suffice. The tone is knowledgeable but accessible.

Social Perception

High-Quality & Premium, Reliable & Long-Lasting, Excellent for Adults, Great for Urban Commuting, Good Customer Service

Copy Examples

• •Headline: Xootr: Engineered for Your City. Built for Your Life. Body: Don't just commute. Glide. Our race-car inspired engineering delivers an effortlessly smooth ride, transforming your daily journey. Hand-assembled in the USA, Xootr scooters are built with aircraft-grade aluminum for lasting durability. Fold it in seconds, carry it anywhere. This isn't a toy; it's your urban mobility solution.
• •Headline: Feel the Xootr Difference: Quality You Can Ride On. Body: Tired of flimsy scooters that don't last? Xootr is crafted for adults, supporting over 800 lbs with a deck designed for real feet. Our ultra-low resistance wheels mean less kicking, more coasting. Invest in a Xootr and experience the pinnacle of personal transport – built to perform, day in, day out.
• •Headline: Reclaim Your Commute. The Xootr Way. Body: Why walk when you can Xootr? Cut your travel time in half and enjoy the ride. Perfect for bridging the gap between public transport and your destination, or simply making errands an adventure. Lightweight, portable, and seriously fun. Discover how Xootr is redefining urban movement.
• •Headline: More Than a Scooter. It's a Xootr. Body: Since 1999, we've been perfecting the adult kick scooter. Hundreds of refinements, one unwavering commitment: to provide the best ride possible. From our Pennsylvania factory to your city streets, experience the robust build and smooth performance that sets Xootr apart.
• •Headline: Built Tough. Rides Smooth. Folds Fast. That's Xootr. Body: Navigate your world with confidence. Xootr scooters feature a robust frame, precision bearings, and responsive braking for a secure and exhilarating ride. When you're done, the QuickClick™ latch system folds your Xootr in a flash. Efficiency and engineering, at your feet.