Brand Tone

Friendly and Approachable, Helpful and Inspiring, Community-Focused, Positive and Encouraging, Casual and Relatable

Brand Values

• •Functionality and Aesthetics
• •Quality
• •Customer Satisfaction
• •Creativity and Personalization
• •Authenticity and Relatability
• •Community
• •Joy in Planning

Best Practices

• •Embrace Warmth and Positivity: Always use welcoming language. Infuse 'aloha' spirit where appropriate (without overdoing it). Focus on the joy and benefits of planning.
• •Be Relatable and Authentic: Share real experiences, including the imperfect ones. Acknowledge that life isn't always perfectly planned and that it's okay. This builds trust and connection.
• •Focus on 'Cute & Functional': Consistently highlight how the products are both aesthetically pleasing and practical in helping users organize their lives.
• •Foster Community: Encourage interaction by asking questions, inviting users to share their planning styles, and using community-centric hashtags. Respond to comments and messages in a friendly manner.
• •Keep it Clear and Helpful: Provide clear information about products and their uses. Offer tips and inspiration that genuinely help your audience with their planning journey.

Social Perception

Positive, Reliable, Supportive Community Leader, Hawaii-Based Charm

Copy Examples

• •Meet your new happy place! ✨ Our latest digital planner is here to help you conquer your goals with a smile. Packed with functional layouts and a touch of aloha, planning your dream life just got even more joyful. Tap to explore!
• •Sprinkle some fun onto your pages! 💖 Our new sticker collection is bursting with cute and functional designs to make every day a little brighter. Get creative and make your planner uniquely YOU! #xomamaplans #digitalstickers
• •Let's get planning! Join me as I set up my week – embracing the chaos and finding joy in the process. Remember, there's no right or wrong way to plan, just YOUR way! What are you planning this week? Share below! 👇 #plannercommunity #xomamaplans
• •Aloha, planner friend! 🌺 Treat yourself to some planner goodies with our special [Sale Name] event! It's the perfect time to stock up on your favorite digital stickers and planners. Happy planning starts here! Shop now: [Link]
• •Planner looking a little empty this week? That's okay! Life happens. 😊 Embrace those blank spaces and know that every page is a fresh start. You've got this! #plannerlife #realtalk #xomamaplans #digitalplanning