Brand Tone

Bold, Sexy, and Trendy

Brand Values

• •Confidence & Empowerment
• •Trend-Consciousness
• •Accessibility & Affordability
• •Self-Expression

Best Practices

• •Use an Empowering and Confident Voice: All copy should make the customer feel powerful and self-assured. Use active language and bold statements. Avoid passive or hesitant phrasing.
• •Stay Visually Descriptive: Words like "sexy," "figure-hugging," "curve-enhancing," and "sculpting" are powerful. Use them to paint a picture that helps the customer imagine how they will look and feel in the clothes.
• •Incorporate Relevant Slang and Emojis: To connect with the target audience, use current, popular slang and emojis (e.g., 🔥, ✨, 💅) where appropriate, especially on social media. This keeps the tone modern and relatable.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a dress, describe the experience of wearing it. It's not just a "red dress"; it's the dress you wear to "turn heads" or "feel unstoppable." The brand is selling a feeling as much as a product.
• •Maintain Consistency Across All Channels: The bold, sexy, and trendy tone should be consistent everywhere, from the website's FAQ page to automated email responses and social media captions. This builds a strong, recognizable brand personality.

Social Perception

XO DOLLS is perceived as a go-to online shop for young women seeking outfits for social occasions like parties and vacations. The customer base is likely composed of individuals who are active on social media and influenced by modern fashion trends. The perception is that of a brand that provides the tools —sexy and trendy clothes—for a glamorous and fun-loving lifestyle.

Copy Examples

• •Stop the scroll. 💅 The dress code just changed. Our new collection is serving looks that don't ask for permission. Be the moment. #XODolls #NewArrivals #OOTN
• •Don't just enter the room. Own it. Your main character energy starts here. Shop New Arrivals.
• •🔥 Your wishlist is on sale. Don't let it be the one that got away.
• •Why fit in when you were born to stand out? This bodysuit isn't just a piece of clothing; it's a statement. With its figure-hugging stretch fabric and daring neckline, it's designed to make you feel as good as you look. Pair with your favorite jeans or a high-waisted skirt for a look that's pure confidence.
• •Your Weekend Called. It Wants This Outfit.