Brand Tone

aspirational yet accessible, inspiring, modern, and focused on personal well-being

Brand Values

• •Design & Personality
• •Comfort & Well-being
• •Accessibility
• •Holistic Living Concept

Best Practices

• •Lead with Lifestyle, Not Just Products: Frame all copy around the core message of 'Live, enjoy & relax.' Focus on the feeling and the lifestyle the furniture enables, rather than just its physical features.
• •Use Aspirational and Inclusive Language: Employ words that inspire and welcome. Phrases like 'Your Sanctuary,' 'Create Your Space,' and 'Accessible Design' reinforce the brand's values.
• •Highlight the 'Uniquely Affordable' Angle: Consistently balance the concepts of unique, character-driven design with affordability. This is a key differentiator and should be present in taglines, product descriptions, and ads.
• •Maintain a Clean and Modern Voice: The copy should mirror the aesthetic of the furniture—contemporary, clean, and uncluttered. Avoid overly complex or technical jargon.
• •Develop a Content Strategy Around 'Cocooning': Create blog posts or social media content (if accounts are established) around the theme of creating a perfect home sanctuary, offering tips on relaxation, interior styling, and well-being. This will build a stronger brand identity around the name.

Social Perception

Difficult to accurately gauge due to lack of active social media and customer reviews. The name 'Cocoon' is strongly associated with home furnishings, but XOCOON lacks a distinct public identity and faces confusion with other brands, including a potential link to adult products.

Copy Examples

• •Your Home, Your Sanctuary. Discover furniture designed to help you live, enjoy, and relax. XOCOON makes designer living accessible.
• •The Centerpiece of Your Comfort Zone. Our Anvers sofa isn't just a place to sit; it's an invitation to unwind. With clean lines and plush cushions, it’s the perfect blend of modern design and everyday relaxation.
• •Gather Around Great Design. From morning coffee to evening conversations, our tables are crafted to be a part of your life's best moments. Find the perfect, affordable centerpiece for your living space.
• •At XOCOON, we believe great design should be for everyone. We’re passionate about creating furniture that’s just a little different—pieces with character that transform your house into a home you love.
• •Don't just furnish your home. Create your cocoon. Shop the new collection and find unique, affordable pieces that let you live beautifully.