Brand Tone

Enthusiastic and Passionate, Precise and Technical, Creative and Inspiring, Accessible yet Professional, Helpful and Community-Oriented

Brand Values

• •Innovation
• •Quality
• •Precision
• •Creativity
• •Customer Satisfaction
• •Craftsmanship

Best Practices

• •Maintain a Confident and Authoritative Voice: Position Svanfon as a knowledgeable leader in the niche of mini mechanical models and tools, reassuring customers of their expertise and the quality of their offerings.
• •Highlight the blend of craftsmanship and functionality, emphasizing that products are both works of art and working tools.
• •Use enthusiastic and passionate language to convey the brand's love for small and micro-machinery.
• •Balance technical details with creative inspiration to appeal to both professionals and DIY enthusiasts.
• •Showcase the precision and capabilities of the mini machines through engaging visuals and demonstrations, especially on platforms like TikTok and YouTube.

Social Perception

Intrigued and Impressed, Hobbyist Appeal, Mixed on Value/Expectation, Awareness of Counterfeits, Questions about Legitimacy/Trust

Copy Examples

• •From delicate watch repairs to crafting unique DIY projects, experience the joy of making with Svanfon.
• •Discover the power of precision engineering in the palm of your hand.
• •What miniature marvel will you create today?
• •Experience the satisfaction of building, repairing, and creating with tools that embody quality and innovation.
• •Unleash your creativity with Svanfon's mini machine tools – where innovation meets craftsmanship.