Brand Tone

Specialized/Authoritative, Helpful/Resourceful, Community-Oriented (local), Enthusiastic/Passionate (implied)

Brand Values

• •Authenticity/Quality
• •Accessibility
• •Musical Education/Enrichment
• •Tradition (in music)

Best Practices

• •Consistently use language and musical terminology that resonates with musicians, students, and educators. (e.g., referencing specific editions, difficulty levels).
• •Emphasize the authenticity of scores (e.g., "National Edition," "original arrangements") to reinforce authoritativeness.
• •Use evocative language that speaks to the joy and dedication of making music (e.g., "unlock your masterpiece," "fuel your passion").
• •Frame copy around solving musicians' needs – finding specific pieces, discovering new music, accessing quality learning materials.
• •Continue to engage the primary Chinese-speaking audience with culturally relevant content while ensuring any English copy is clear, accurate, and appealing to a broader musical audience if international expansion is a goal.

Social Perception

Positive (among musicians), Niche Provider, Locally Focused

Copy Examples

• •Unlock your next masterpiece. Explore thousands of authentic sheet music titles at HsiaoYa Music – from timeless classics to today's biggest hits.
• •Whether you're a beginner or a seasoned performer, find the perfect score to elevate your practice. HsiaoYa Music: Your trusted source for quality sheet music.
• •Dive into the world of Chopin with our acclaimed National Edition scores. Experience the music as it was meant to be played. #HsiaoYaClassics
• •Fuel your musical passion! Discover new arrivals in jazz, pop, and classical sheet music. What will you play next? Visit hsiaoya.com.
• •From practice room to stage, HsiaoYa Music provides the essential scores for your musical journey. Explore our curated collections today.