Brand Tone

Professional & Expert, Approachable & Friendly, Modern & Stylish, Customer-Centric

Brand Values

• •Quality
• •Expertise & Craftsmanship
• •Customer Satisfaction
• •Trust & Reliability
• •Well-being & Care

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., professional yet friendly, expert but accessible), key messaging points, words to use/avoid, and provide examples. Share this with anyone creating content.
• •Focus on "You" (The Client): Address the client directly. Frame benefits around their needs, aspirations, and how Frisör Schäfer can help them achieve their desired look and feel. (e.g., "You deserve hair that makes you feel confident.")
• •Highlight Expertise with Clarity: When talking about services, techniques (like Calligraphy Cut), or products, explain them in a way that showcases expertise without being overly technical or alienating. Emphasize the benefit to the client.
• •Be Authentic and Human: Share stories of your team, successful client transformations (with permission), and engage genuinely in social media conversations. Avoid overly corporate or robotic language. Let the passion for hairdressing shine through.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or even how staff answer the phone, the tone should be recognizably "Frisör Schäfer." Regular review of content can help ensure this consistency.

Social Perception

Reputable, Skilled Stylists, Good Service, Value for Money, Community Presence

Copy Examples

• •Headline (Website/Social Media): "Expertly Crafted, Beautifully You. Discover Your Perfect Style at Frisör Schäfer."
• •Instagram Post (Showcasing a transformation): "From everyday to runway! ✨ Our amazing stylist [Stylist's Name] worked her magic with a stunning balayage and precision Calligraphy Cut. Swipe to see the before! Ready for your own hair story? Book online – link in bio! #FrisörSchäfer #NeuwiedHair #BalayageExperts #HairTransformation #CalligraphyCut #KerastaseLove"
• •Facebook Ad (Promoting new service/product): "Healthy hair starts here! 🌱 We’re thrilled to offer the complete range of Maria Nila vegan hair care products. Kind to your hair, kind to the planet. Ask your stylist for a personalized recommendation on your next visit to Frisör Schäfer in [Location, e.g., Engers]! #FrisörSchäferNeuwied #VeganHaircare #MariaNila #HealthyHairJourney #EthicalBeauty"
• •Shop Product Description (If they activate their online shop for a Kérastase oil): "Indulge your hair with the luxurious Kérastase Elixir Ultime. This iconic beautifying oil, beloved by our stylists at Frisör Schäfer, nourishes, softens, and adds brilliant shine without weighing hair down. Perfect for all hair types. Bring the salon experience home. #ShopSchäfer #Kerastase #LuxuryHaircare #SalonQuality"
• •Local Community Post/Engagement: "Supporting our Neuwied community is close to our hearts! ❤️ What local event are you most excited about this season? Let us know in the comments! #FrisörSchäfer #NeuwiedCommunity #LocalLove #HairdressersNeuwied"