Brand Tone

nurturing, spiritual, empowering, and personal

Brand Values

• •Self-Love and Empowerment
• •Authenticity and Tradition
• •Quality and Craftsmanship
• •Inclusivity and Diversity
• •Education and Guidance
• •Community
• •Ethical Practices

Best Practices

• •Embody the Founder's Voice: Lacye A. Brown's personal story and passion are central to the brand. Copy should reflect her warmth, authenticity, and desire to empower others.
• •Use Nurturing and Empowering Language: Words and phrases should focus on self-love, healing, growth, inner strength, and becoming one's "best self." Avoid overly technical or clinical language; instead, opt for words that feel supportive and uplifting.
• •Highlight Authenticity and Tradition with Respect: When discussing spiritual practices or product ingredients, emphasize respect for their origins and the traditional knowledge behind them. Explain the "why" behind certain practices or ingredients in an accessible way.
• •Infuse a Sense of Artisanal Quality and Care: Consistently mention that products are "handcrafted," "made with love," "ethically sourced," and use "high-quality ingredients." This reinforces the value and special nature of the offerings.
• •Foster a Sense of Community and Shared Journey: Address the audience as part of a collective journey. Use inclusive language ("we," "us," "our community") and encourage interaction and sharing of experiences. Frame content as guidance and support rather than prescriptive instruction.

Social Perception

Customers perceive LAB Shaman very positively, as evidenced by numerous five-star reviews across their website and Etsy. Reviews frequently praise the quality of the products, their effectiveness, beautiful packaging, and pleasant scents. Customers often mention feeling the positive energy in the products and appreciate the natural ingredients. The customer service is also lauded as responsive and helpful. Many customers express strong loyalty and recommend the shop to others.

Copy Examples

• •Headline: Embrace Your Journey. Discover a Path to Self-Love with LAB Shaman. Body: You are unique, powerful, and deserving of moments filled with peace and intention. Our handcrafted spiritual tools and artisan perfumes are created with love to support your personal growth and help you connect with your inner magic. Begin your transformation today.
• •Headline: Awaken Your Spirit. Authentic Tools for Your Sacred Practice. Body: At LAB Shaman, we honor ancient wisdom and the energy of the earth. Each conjure oil, herbal blend, and crystal is ethically sourced and crafted with the highest intention to elevate your rituals and deepen your spiritual connection. Find what calls to you.
• •Headline: More Than a Scent. It's an Experience. Body: Our artisan perfumes are more than just fragrances; they are stories waiting to unfold, handcrafted to evoke emotion and inspire your daily journey. Made with IFRA-compliant ingredients, each bottle is a touch of luxury designed to help you become the best version of yourself.
• •Headline: You Are Not Alone on This Path. Let Us Guide You. Body: The journey to spiritual wellness is personal, but you don't have to walk it by yourself. LAB Shaman offers educational resources and a supportive community to help you explore, learn, and grow. Unlock your potential, discover your power.
• •Headline: Handcrafted with Love, Infused with Positive Energy. Body: From our family to yours, every LAB Shaman product is created in a space of joy and positive intention. We believe that the energy put into crafting our items is passed on to you, bringing light and support to your self-care and spiritual practices. Feel the difference love makes.