Brand Tone

Inspirational & Empowering, Spiritual & Mystical, Elegant & Refined, Personal & Intimate, Positive & Hopeful

Brand Values

• •Meaning & Purpose
• •Self-Expression & Individuality
• •Transformation & Growth
• •Quality & Craftsmanship
• •Connection & Support

Best Practices

• •Always Circle Back to "Maktub": Ensure the core concept of "it is written" – destiny, purpose, and the beauty of one's unique path – is a thread woven through most communications, whether explicitly stated or subtly implied.
• •Use Inspirational and Empowering Language: Employ words that uplift, motivate, and encourage self-belief and personal transformation. Focus on "becoming," "journey," "destiny," "purpose," and "treasure."
• •Maintain an Elegant and Slightly Mystical Voice: Even in casual contexts like social media, retain a sense of refinement and a touch of the mystical. Avoid overly slangy or irreverent language that would clash with the brand's sophisticated and spiritual feel.
• •Speak to the Individual's Journey: Frame messages in a way that resonates personally with the customer, acknowledging their unique path and aspirations. Use "you" and "your" to create a direct connection.
• •Ensure Visuals and Text are Harmonious: The copy should always complement the visual presentation of the jewelry. If the visuals are elegant and serene, the copy must match that tone to create a cohesive and immersive brand experience.

Social Perception

Positive Customer Sentiment, Appreciation for Symbolism, Trusted for Quality (among buyers), Association with Destiny and Inspiration

Copy Examples

• •Your story is already written in the stars. Every twist, every turn, a step towards your unique destiny. Wear a reminder of the beautiful unfolding. ✨ #Maktub #WearItBecomeIt #DestinyAwaits
• •It's more than jewelry; it's a whisper from your soul. Maktub pieces are crafted to inspire your journey, to be the elegant armor as you become who you were always meant to be. Discover your symbol. Shop now. #MaktubJewelry #MindfulFashion #ElegantSymbols
• •The Pathfinder Pendant: Let this piece be your compass. Intricately designed and imbued with the spirit of 'Maktub' – it is written – it serves as a reminder that even in uncertainty, your path is unfolding with divine purpose. Wear it as you bravely forge ahead, knowing every step is part of your beautiful becoming.
• •Maktub Moments: Embrace Your Written Journey This Week ✨
• •When you realize 'Maktub' means your journey is already a masterpiece in progress. Wear your story. Become your destiny. #Maktub #WearItBecomeIt #SpiritualJewelry #ItsWritten