Brand Tone

Informative & Broad, Service-Oriented (locally), Emerging & Ambitious

Brand Values

• •Product Availability/Variety
• •Customer Convenience
• •Health & Wellbeing
• •Responsiveness

Best Practices

• •Ensure information is easy to understand for a general audience.
• •Emphasize Benefits and Solutions: Focus copy on how products help the customer (e.g., "preserve their colors for a long time", "supports healthy kilo alımını", "tahrişi hızla hafifletir")
• •Maintain Consistency Across Platforms: Ensure the tone used on TikTok
• •Regularly review content across all channels for consistency.
• •Focus on highlighting customer convenience and responsiveness.

Social Perception

A reliable and comprehensive health and beauty market in Turkey, focused on customer convenience and offering a wide variety of products. Perceived as ambitious and modern, aiming to be the leading provider in the health market.

Copy Examples

• •Türkiye'nin en büyük sağlık marketi! (Turkey's largest health market!)
• •Siyahlar İçin Renk Koruyucu ve Leke Giderici Mendil (Color Protection and Stain Remover Wipes for Blacks) - 5-star review
• •Ertuğ Evrekli'nin supplement tercihleri (Ertuğ Evrekli's supplement choices)
• •Same day delivery in Ankara
• •Secure payment options